SKU: 18399974937

Strategisches Management

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Description

Strategisches ManagementStrategic issues need to be addressed to ensure companies' successful long term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated.

Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.

EAN: 9783170311114
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 8., überarbeitete Auflage, 18008
Erscheinungsjahr: 30.06.2018
Produktform: Leinen, Gebunden
Autoren: Kreikebaum, Hartmut & Gilbert, Dirk Ulrich & Behnam, Michael
Auflage/Ausgabe: 8., überarbeitete Auflage
Seitenzahl/Blattzahl: 362
Abbildungen: 81 Abbildungen, 19 Tabellen
Keyword: Analyse; Kernkompetenz; Planung; Strategie
Fachschema: Business / Management~Management~Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management~Unternehmensstrategie~Betriebswirtschaft - Betriebswirtschaftslehre
Fachkategorie: Strategisches Management~Betriebswirtschaftslehre, allgemein, Management und Managementtechniken
Bildungszweck: für die Hochschule
Thema: Verstehen
Text Sprache: ger
Verlag: Kohlhammer W., Kohlhammer
Länge: 246 mm
Breite: 172 mm
Höhe: 22 mm
Gewicht: 823 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: DEUTSCHLAND (DE)
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SKU: 18399974937

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