SKU: 42482786531

Produkt- und Servicemanagement

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Produkt- und ServicemanagementProf. Dr. Dr. h. c. mult. Manfred Bruhn ist Ordinarius fr Betriebswirtschaftslehre (em.) an der Wirtschaftswissenschaftlichen Fakultt der Universitt Basel und Honorarprofessor an der Technischen Universitt Mnchen. Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls fr Dienstleistungsmanagement an der Universitt Hohenheim. Die Rahmenbedingungen fr das Angebot von Produkten und Services haben sich gravierend verndert. Dies betrifft die digitale

Prof. Dr. Dr. h. c. mult. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre (em.) an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München. Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement an der Universität Hohenheim. Die Rahmenbedingungen für das Angebot von Produkten und Services haben sich gravierend verändert. Dies betrifft die digitale Transformation, den demografischen Wandel, die gesetzlichen Reglementierungen u.a.m. Neben der Entwicklung innovativer Lösungen, der Überprüfung der Wertschöpfungskette sowie der dynamischen Anpassung von Geschäftsmodellen rückt der Kunde als strategischer Erfolgsfaktor bei der Leistungsentwicklung zunehmend in den Mittelpunkt. Deshalb gewinnt ein konsequentes kundenorientiertes Management von Produkten und Dienstleistungen für Unternehmen an Bedeutung. Das Buch gibt einen umfassenden Überblick über die Grundlagen eines effektiven und effizienten Einsatzes des Produkt- und Servicemanagements für Unter­nehmen. Dabei werden folgende Schwerpunkte gelegt: Konzeptionelle und theoretische Grundlagen des Produkt- und Servicemanagements Strategische Ausrichtung und operative Umsetzung des Produkt- und Servicemanagement Implementierung und Kontrolle des Produkt- und Servicemanagements Aktuelle Entwicklungen und Zukunftsperspektiven des Produkt- und Servicemanagements Studierende finden in dem Buch einen State-of-the-Art des Produkt- und Service­managements, Praktiker erhalten einen detaillierten Überblick über den Managementprozess und zahlreiche Erfolgsbeispiele sowie die wichtigsten Zukunftstendenzen und Herausforderungen des Produkt- und Servicemanagements. Die aktuelle Entwicklung vom Produkthersteller zu einem Dienstleistungsunternehmen wird ebenfalls thematisiert.

EAN: 9783800653591
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 2. Auflage, 17002
Erscheinungsjahr: 13.09.2017
Produktform: Leinen, Gebunden
Titel der Reihe: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften##
Autoren: Bruhn, Manfred & Hadwich, Karsten
Auflage/Ausgabe: 2. Auflage
Seitenzahl/Blattzahl: 473
Keyword: Kundenorientierung; Dienstleister; Managementprozess; Erfolgsbeispiele; Dienstleistungsanbieter
Fachschema: Business / Management~Management~Marketing / Produktmarketing~Product Placement~Produktmarketing~Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing~Industrien und Branchen, Management: Vertrieb und Marketing
Bildungszweck: für die Hochschule
Thema: Optimieren, Verstehen
Text Sprache: ger
Seitenanzahl: XVIII, 455
Verlag: Vahlen Franz GmbH, Vahlen, Franz
Länge: 249 mm
Breite: 172 mm
Höhe: 32 mm
Gewicht: 966 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: DEUTSCHLAND (DE)
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SKU: 42482786531

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4.2 ★★★★★
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Stan Ohis
Alexandria, US
★★★★★ 4
I Smell Like a Gentleman Who Owns a Fireplace
Scent: Bourbon Oak, Size: 16 Fl Oz (Pack of 1)
The fragrance is warm, woody, and slightly sweet...that low amber note that smells expensive without trying to smell expensive, which, as we all know, is the actual expensive smell. My wife walked past me twenty minutes post-shower and said, unprompted, "You smell really good." I nodded like I had planned this. The lather is genuinely rich; squeeze a modest amount and it blooms into a thick, creamy foam that covers everything efficiently. The texture is silky rather than watery, which matters more than people admit. Watery body washes feel like rinsing off with slightly scented regret. This one feels intentional. It cleans, and your skin actually feels clean afterward, not just rinsed. And the moisturizing? I wasn't expecting it. No greasy film, no lotion-begging dry patches by midday. Just quietly softer skin that doesn't make a big announcement about it. Now, my honest gripe: the scent longevity has a ceiling. By mid-afternoon you're back to neutral. That's the gap between four stars and five for me. For daily freshness and an incredible morning window of smelling genuinely great, it absolutely delivers...but it won't carry you to bedtime. On value: 16 fl oz is decent, the lather is efficient so the bottle lasts, and the price sits in that sweet spot where you feel like someone who makes slightly elevated but still reasonable choices, which is exactly the vibe this entire product is going for.
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Reviewed in the United States on April 21, 2026
K
Verified Purchase
Kindle Customer
Louisville, US
★★★★★ 5
Lathers great in a small amount!
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1), Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
Lathers great for a small amount! A fair price for the amount and rich content. I just bought, used and love it. Definitely will purchase again. I love the sophisticated yet sensible smell doesn't overpower. In my perception it is a unisex scent as I am a woman and bought for myself.
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Reviewed in the United States on May 28, 2026
M
Verified Purchase
Minh Ngo
Louisville, US
★★★★★ 5
My favorite body wash
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1), Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
My go to body wash, you just get so much for the price and it lasts forever! The smell itself is also very relaxing after a long day. It also lathers quite nicely and does it's job well, would definitely recommend
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Reviewed in the United States on April 13, 2026
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JP De Oliveira Estêvão
Omaha, US
★★★★★ 5
Smells Like You Have Your Life Together
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
Cremo Body Wash with Italian Bergamot, Neroli Blossom, and Fresh Vetiver smells far more expensive than it has any right to. The scent hits that sweet spot between fresh and refined. The bergamot gives it a clean citrus lift, the neroli adds a smooth floral edge, and the vetiver grounds it with a subtle, masculine depth that does not scream but absolutely speaks. The lather is rich and concentrated, so you only need a small amount. It feels more like something you would find in a boutique hotel than on a regular store shelf. The fragrance lingers just enough to be noticed without overpowering your cologne or filling the entire room. If you want to step out of the shower smelling like competence and quiet confidence, this one delivers. It is polished without trying too hard, and it makes everyday showers feel slightly upgraded.
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Reviewed in the United States on February 28, 2026
R
Verified Purchase
Richard Lockwood
Carnegie, US
★★★★★ 5
If you have sensitive skin and dont want premium prices, Cremo’s body wash is an excellent option A+
Scent: Palo Santo, Size: 16 Fl Oz (Pack of 1), Scent: Palo Santo, Size: 16 Fl Oz (Pack of 1)
Cremo’s body wash for men has become a staple in our household. The product exudes a luxurious feel, from the rich lather to the clean, long-lasting scent that genuinely resembles a more expensive fragrance. This body wash possesses a pleasant aroma of cardamom, papyrus, and most notably, palo santo. It features a warm, woody, and spicy scent, which is one of my preferred fragrance notes. Notably, the scent is strong without being overpowering. Additionally, I appreciate the aesthetic appeal of the bottle. The exquisite and vintage-inspired packaging complements the fragrance effectively. What truly sets Cremo’s body wash apart is its gentle nature. I have sensitive skin and this body wash does not cause dryness or irritation. In fact, it leaves my skin feeling soft and smooth, which is not always the case with other brands I have tried. The affordability of Cremo’s body wash is a significant advantage. It offers a high-end feel and fragrance without incurring excessive costs, making it an easy choice for repeat purchases. If you or your family have sensitive skin or simply desire a pleasant scent without paying premium prices, Cremo’s body wash is an excellent option. Highly Recommended. 5/5 Stars.
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Reviewed in the United States on October 5, 2025

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