SKU: 5009946846

B2B Wirkungsmarketing

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Description

B2B WirkungsmarketingZum ersten Mal liefert ein Buch ber B2B Marketing das umfassende Know how, mit dem Sie Ihr B2B Marketing in den Blue Ocean der Einzigartigkeit fhren. Noch nie zuvor wurde traditionelles Marketing Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklrt, wie man B2B Marketing im industriellen Mittelstand zu einem wirkungsmchtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschftsfhrer,

Zum ersten Mal liefert ein Buch über B2B-Marketing das umfassende Know-how, mit dem Sie Ihr B2B-Marketing in den Blue Ocean der Einzigartigkeit führen. Noch nie zuvor wurde traditionelles Marketing-Wissen mit den neuen Technologien, Digitalisierung und KI verbunden. Das ist ein echter Gamechanger. Denn es erklärt, wie man B2B-Marketing im industriellen Mittelstand zu einem wirkungsmächtigen Wachstumsmotor aufbaut. Es richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolventen, brillante Köpfe in ihren Technologien, aber mit einer gefährlichen Schwäche: Sie unterschätzen die Macht des professionellen Marketings. Dennoch entscheiden sie darüber und lassen ihre Unternehmen mit Pseudomarketing im Mittelmaß tief im Red Ocean der Austauschbarkeit versinken. Mit fatalen Konsequenzen. Für sich selbst. Für uns alle. Vorsicht! Es versteht sich auch als Streitschrift. Denn die Hybris der Ingenieure, ihr Hochmut gegenüber Marketing, schadet nicht nur ihren Firmen, sondern unserer gesamten Volkswirtschaft. Jedes Jahr werden Abermilliarden verwirkt, weil sie als Entscheidungsträger über Marketing befinden und dabei an typischen 22 populären Glaubenssätzen festhalten. Sie glauben, Marketing zu verstehen. Oder halten es für unwichtig. Oder delegieren es von sich weg. Das Buch schmerzt zuweilen, weil es schwerwiegende Denkfehler offenlegt. Doch es sind Heilungsschmerzen. Die sind notwendig, denn sie eröffnen Verantwortlichen den Weg zu verborgenen Marktpotenzialen und gigantischen Wettbewerbsvorteilen. B2B-Wirkungsmarketing ist eine neue (alte) Denkschule im B2B-Marketing. Es ist B2B-Marketing "Made in Germany." Fundiert, analytisch, genau, klar!

EAN: 9783848259298
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 1. Auflage, 25001
Erscheinungsjahr: 25.05.2025
Redaktion: Halfar, Georg
Auflage/Ausgabe: 1. Auflage
Seitenzahl/Blattzahl: 608
Keyword: B2B Marketing; Industrie-Kommunikation; Leadgenerierung im B2B; Online Marketing Mittelstand; Vertriebsstrategie Mittelstand
Länge: 226 mm
Breite: 175 mm
Höhe: 41 mm
Gewicht: 1209 gr
Produktform: Gebunden
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SKU: 5009946846

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4.6 ★★★★★
Based on 28 reviews
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Maria
Whiting, US
★★★★★ 5
They leave ur body smelling good
My husband loves it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 19, 2026
A
Verified Purchase
Alex A.
Lowell, US
★★★★★ 5
HIGHLY RECOMMENDED. Spells great
I use this product everyday and have used an entire set. They smell great and get you clean, there is a loofa bag included where you put the soap inside and makes scrubbing convenient. Recommend if you want to feel clean and smell really good.. this is the set you can use. I know the ladies like it a lot. I get compliments all the time. One lady told me "You smell like money"... LOL.. true story.
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Reviewed in the United States on January 2, 2025
N
Verified Purchase
Nicolas
Phoenix, US
★★★★★ 4
Great scent, but leaves a film on my skin.
I was expecting bars of soap with more of a peppermint/eucalyptus fragrance and I just could not relate those fragrances to what the soap actually smells like. The Viking Revolution soap doesn't smell bad per se, and actually for me is rather fragrance neutral like you might find with the more sterile hospital and clinic type soaps. The lather factor for the Viking Revolution soap is mild to moderate in our hard water. It doesn't overdo lathering up but does lather up enough to let you know it is soap and is rather pleasing when rinsing it off where with some soaps you rinse and rinse and still need to rinse more to get the lather off your skin. I wash my hands and face many times throughout the day and night and so far the Viking Revolution soap has done a great job in leaving me feel a bit more refreshed and clean. I have noticed a bit of moisturizing of my face and hands being much softer after use, so the Viking Revolution soap does seem to come through with that feature. I handle and am around livestock and animals quite often and did notice that the soap seemed to cut through the grime pretty easily. I haven't tried the Viking Revolution as a body wash type soap. The square bars are just about a perfect fit for my hand and are easy to hold onto. I will use one bar for the shower and keep the bar in a drip rack where it has a chance to dry out after use. I do really like the presentation of the soap itself and it's a nice touch that each bar comes individually wrapped and includes a sticker and a small card. A rather attractive package if you are giving it for a gift. I'm more favorable of recommending this soap than not recommending it. The only reason I am giving 4 stars is for the fragrances not really being detectable as peppermint and eucalyptus.I do think I would buy this soap again though, fragrance or not.
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Reviewed in the United States on January 14, 2024
K
Verified Purchase
Khamisilah Muhammad
Natrona Heights, US
★★★★★ 5
Awesome soap!
I love this soap. It was a little small, ut was great quality. If smelled good and did not break me out. I have very sensitive skin and this was very gentle on my skin. I usually use caswell and Massey soap and this soap is every bit as good as my normal c&m soap. Very good soap. I Will definitely will buy again.
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Reviewed in the United States on June 2, 2024
I
Verified Purchase
ilmod
Birmingham, US
★★★★★ 3
Scent is too perfumey
This soap pack is ok for the price, but the bars don't lather very well. They do have a good level of moisturizer that doesn't feel too oily, but my big complaint is the scents. The black one is ok, but the others are like cheap perfume. And I mean CHEAP perfume. It actually hurts my nose. I have used higher end soaps with a beautiful scent that is subtle and natural. This is not that. Overall not a bad product for the price, but don't expect to smell like a $1 perfume. Yuck
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Reviewed in the United States on May 28, 2024

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