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Using Behavioral Science in MarketingDrive Customer Action and Loyalty by Prompting Instinctive Responses EAN: 9781398606487 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2022 Produktform: Kartoniert Autoren: Harhut, Nancy Themenberschrift: BUSINESS & ECONOMICS Marketing General Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision making; Response
Drive Customer Action and Loyalty by Prompting Instinctive Responses
| EAN: | 9781398606487 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 2022 |
| Produktform: | Kartoniert |
| Autoren: | Harhut, Nancy |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision-making; Response rates; Customer engagement; Using Behavioral Science in Marketing; Nancy Harhut; Kogan Page; behavioral science marketing; behavioural science marketing; behavioral marketing strategy; consumer psychology marketing; behavioral economics marketing; nudge marketing; applied behavioral science; science of persuasion marketing; influence marketing strategy; customer behavior insights; buyer decision making psychology; how customers make decisions; why customers buy; how to influence customer behavior; change customer behavior marketing; apply behavioral science in marketing |
| Fachschema: | Englische Bücher / Wirtschaft, Business~Verhalten / Wirtschaft, Arbeit, Recht~Wirtschaftspsychologie~Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Marktforschung~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Verhaltensökonomie~Online-Marketing~Marktforschung, Management: Vertrieb und Marketing |
| Text Sprache: | eng |
| Seitenanzahl: | XIV, 272 |
| Verlag: | Kogan Page |
| Länge: | 230 mm |
| Breite: | 157 mm |
| Höhe: | 16 mm |
| Gewicht: | 434 gr |
| Genre: | Importe |
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Overpriced but it works.
Size: 1.3 Fl Oz (Pack of 1)
I hate that I love this product. It's stupid expensive. But it's great for broken/damaged/recovering skin. I've used it post microneedling and it is the only thing that soothes, hydrates, and doesn't sting raw, red skin. Great for rashes/hives and allergic reactions too. Luckily a thin layer is often enough to do the trick. so it lasts a long time I wouldn't use for everyday moisture, but when your skin is angry, this stuff works. (Overpriced? Yes. Witchcraft? Maybe. Does it work? Yep.)
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Reviewed in the United States on December 10, 2025
★★★★★ 5
Works wonder
Size: 1.3 Fl Oz (Pack of 1)
Amazing product. The scars from my daughter acne are mostly gone after 1 month. We will purchase again
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 27, 2026
★★★★★ 5
Not greasy and no fragrance
Style: Updated Formula
Excellent moisturizer for my sensitive skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
★★★★★ 5
Great lotion for very dry skin
Style: Updated Formula
I had a laser done on my face and the products they gave me weren't working. This came highly recommended so I gave it a try. I'm very glad I did! It moisturized my face really well without appearing greasy.
I used the rest when my face got dry from winter (in th midwest).
Felt very rich and smooth. Medium thickness.
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Reviewed in the United States on December 19, 2025
★★★★★ 5
Helps repair skin barrier
Style: Updated Formula
This stuff is amazing! It has drastically helped repair my skin barrier. I had a flare up of dermatitis right before an important event and this helped clear it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
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