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UnternehmenskommunikationEin Leitfaden EAN: 9783825254803 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 8. berarbeitete Aufl., 20008 Erscheinungsjahr: 08. 06. 2020 Produktform: Kartoniert Beilage: BC Autoren: Mast, Claudia Edition: REV Auflage Ausgabe: 8. berarbeitete Aufl Seitenzahl Blattzahl: 609 Keyword: CSR; Chance Communication; Change Management; Contentmanagement; Corporate
Ein Leitfaden
| EAN: | 9783825254803 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 8. überarbeitete Aufl., 20008 |
| Erscheinungsjahr: | 08.06.2020 |
| Produktform: | Kartoniert |
| Beilage: | BC |
| Autoren: | Mast, Claudia |
| Edition: | REV |
| Auflage/Ausgabe: | 8. überarbeitete Aufl |
| Seitenzahl/Blattzahl: | 609 |
| Keyword: | CSR; Chance Communication; Change Management; Contentmanagement; Corporate Identity; Corporate Publishing; Corporate Social Responsibility; Fernsehen; Gerüchte; Innovationskommunikation; Interne PR; Internet; Investor Relations; Kommunikation; Kommunikationsnetzwerke; Kommunikationswege; Krisenkommunikation; Kunden-PR; Kundenkommunikation; Lehrbuch; Magazine; Media Relations; Medienarbeit; Mitarbeiterkommunikation; Multiplikatoren; Neue Medien; PR; Public Affairs; Public Relations; Radio; Social Media Relations; Stakeholder; Strategische Kommunikation; Unternehmensführung; Zeitungen; strategischen Managements |
| Fachschema: | Kommunikationswissenschaft~Öffentlichkeitsarbeit~PR~Public Relations~Makroökonomie~Ökonomik / Makroökonomik |
| Fachkategorie: | Kommunikationswissenschaft~Makroökonomie, Public Relations |
| Bildungszweck: | Lehrbuch, Skript~für die Hochschule |
| Thema: | Optimieren, Verstehen |
| Text Sprache: | ger |
| Verlag: | UTB GmbH |
| Länge: | 214 mm |
| Breite: | 153 mm |
| Höhe: | 42 mm |
| Gewicht: | 922 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.7 ★★★★★
Based on 21 reviews
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Product Reviews
★★★★★ 5
My rosacea approves
Size: 3 Fl Oz (Pack of 1)
I have Rosacea, dry, sensitive, reactive skin and perimenopausal skin. My rosacea products tends to dry my already dry skin and this has been been a great moisturizer. My skin looks dewy, dullness and dryness have improved in just 2 days; I haven't reacted with sting and redness like I usually do and when I wake up I still have a dewy not greasy face even though I sleep on my sides and toss and turn all night. Definitely going to buy again since the bottle size is good, a lil goes a long way and does not make my face react like the CeraVe.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Your makeup won't get ruined! ❤️
Size: 0.47 Ounce (Pack of 1)
I'm new to skincare and I didn't know we were supposed to wear sunscreen! 😱 Turns out it's arguably the most important step of skincare.
First, I like the texture of this sunscreen. It's not greasy, it's velvety and smooth. It feels nice on my skin.
I used this for the first time yesterday, and I just want those of you to know who are considering buying this, it applies well against makeup! That was one of my main concerns. I did my skincare with this sunscreen as a final step, then put on my makeup. The sunscreen acted as a primer, honestly, so I skipped primer. When I reapplied the sunscreen hours later, my makeup didn't smear! Instead I had a nice, healthy glow to my skin. I actually think it enhanced my makeup; my makeup seemed to last longer than usual. If you find yourself to be TOO glowy after a while, just apply a bit of translucent powder and your makeup will stretch even longer.
Bonus: It fits nicely in your purse! Good for people like me with a million things they insist on carrying around.
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Reviewed in the United States on March 30, 2026
★★★★★ 5
Daily Staple Sunscreen
Size: 3 Fl Oz (Pack of 1)
I’ve been really impressed with this sunscreen—it’s become a daily staple for my face and hands. The SPF 70 gives great peace of mind, especially with regular sun exposure, and it feels lightweight rather than heavy or greasy.
It absorbs quickly and doesn’t leave that thick white cast, which is a huge plus for everyday wear. On my face, it layers well under makeup without pilling, and on my hands, it doesn’t feel sticky or transfer onto everything I touch.
I also appreciate that it holds up well throughout the day without needing constant reapplication (unless I’m outside a lot). Overall, it’s a reliable, high-protection sunscreen that’s comfortable enough to use every day.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Works well when properly applied
Size: 3 Fl Oz (Pack of 1)
I try to always buy the highest SPF that I can find. This one fits the bill. If you apply it thoroughly all over and then reapply every few hours, you shouldn't get burned. I've worn it to the water park numerous times now. I have very sensitive skin, and it's given me no issues. I even put it on my face, just being careful not to get too close to my eye area. Once it absorbs into your skin, it doesn't feel too sticky like some other sunscreens can. Just be aware that it will leave a white residue on your bathing suit if you get it on there, but I've always been able to wash it out and that's a small price to pay for proper sun protection!
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Excellent product.
Size: 3 Fl Oz (Pack of 1)
Excellent product. The sun is extremely strong where I live, and I've been using this for several days now; it lasts a very long time on the skin. However, if you have very sensitive skin, I wouldn't recommend using it on your face—in my case, it caused a breakout. But for the neck, body, and arms, it’s excellent. I highly recommend it, and it doesn't leave a bad feel on the skin or an unpleasant smell. If you use it in the water, it is recommended to reapply every hour and 20 minutes, otherwise you might get sunburned.
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Reviewed in the United States on May 23, 2026
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