SKU: 74657439995

Marketing Management, Global Edition

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Description

Marketing Management, Global EditionStart thinking like a marketer with the gold standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking,

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab ® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

EAN: 9781292404813
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 16. Auflage, 22016
Erscheinungsjahr: 17.11.2021
Produktform: Kartoniert
Autoren: Kotler, Philip & Chernev, Alexander & Keller, Kevin
Auflage/Ausgabe: 16. Auflage
Seitenzahl/Blattzahl: 608
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing, Management: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 273 mm
Breite: 215 mm
Höhe: 24 mm
Gewicht: 1310 gr
Genre: Importe
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SKU: 74657439995

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Stardust
Omaha, US
★★★★★ 5
Love these!
Size: 5 in
My dogs finally chewed pieces off of these bones but it took forever for them to do it and they didn’t chew very much off! These are great and I will buy more!
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Reviewed in the United States on September 1, 2023
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Tina R Bergman
Los Angeles, US
★★★★★ 1
She didn't even have this 5 minutes and got a big chunk off it.
Size: 5 in
Wasted money again. Big chunks came off. Took away in 5 minutes! BOO!
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Reviewed in the United States on July 8, 2023
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Marsha Burke
Draper, US
★★★★★ 1
Don’t buy
Size: 5 in
I bought one at a store for my Rottweiler puppy, about 2 months ago, I bought one from here n about 5 minutes she had chewed the end off, they did send me another, no charge, well I received the other bone yesterday, she chewed a big split in it. Won’t buy anymore, I’m out the money, which isn’t much. Made in China also, no more. Going back to Kong toys, they do last with aggressive chewers. Don’t know why but the one I bought at the store is holding up real good.
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Reviewed in the United States on January 20, 2022
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Amber Nichols
Lexington, US
★★★★★ 3
Eh...
Size: 5 in
I had high hopes for these cause we have other spot brand toys that have last a long time. Unfortunately these just don't hold up to the test! My dogs had them broken in about 5 - 10 mins. They did smell good tho and my dogs went crazy over them before I ever got them out of the bag. Lol.
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Reviewed in the United States on July 28, 2022
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Nae
Whiting, US
★★★★★ 1
Smells too strong
Size: 5 in
My dog hates the way this thing smells. She tries to play with it, but the scent is too strong for her nose. I know it's the scent because she usually sniffs it two or three times in between trying to grab it with her mouth. She treats it like an explosive in her mouth and quickly moves away after spitting it out. She used to have a bone that looked similar to this (same material) that was unscented and she gnawed the hell out of it. My sister's pitbull spent the night and chewed that toy into bits, leaving my Yorkie mourning the loss of her once treasured bone. Please make an UNSCENTED version of this toy!!!!
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Reviewed in the United States on April 23, 2023

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