- Oil-base performance in an advanced water-base formula
- Primer for all projects
- Sticks to all surfaces – interior and exterior
- Blocks all stains, including water stains
- Low-VOC, low odor formula
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Shipping Estimate
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- USA
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- USA
- CAN
Ships within 48 hours · Estimated delivery Oct 4 - Oct 9
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Zinsser Smart Prime PrimerZinsser Smart Prime Primer is the next generation, zero VOC, water based formula is the one primer you need for every professional or DIY project. Oil base performance in an advanced water base formula Primer for all projects Sticks to all surfaces interior and exterior Blocks all stains, including water stains Low VOC, low odor formula FOR BEST RESULTS Allow to dry for two hours before applying next coat. Technical Data Sheet Coverage 400 sq ft per
Zinsser Smart Prime Primer is the next-generation, zero-VOC, water-based formula is the one primer you need for every professional or DIY project.
FOR BEST RESULTS
Allow to dry for two hours before applying next coat.
| Coverage | 400 sq ft per gallon (depending on surface porosity and application method) |
| Dry to Touch | 30 Minutes |
| Dry to Recoat | 1 Hour |
| Full Cure | 7 Days |
| Clean Up | Soap and Water |
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.6 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Very Good Quality 👍🏾
Color: Gold Polished, Color: Gold Polished
Good quality. Study with some weight to it. Was pleasantly surprised at how good this looks. The gold color is very shiny which is what I was looking for. The base is large enough to hold a thick roll of Viva paper towels.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Great Paper Towel Holder! Sturdy and Stylish
Color: Black
I’ve been using this paper towel holder for about 6 months now, and I’m very happy with it! The design is sleek and modern, making it a perfect fit for my kitchen. It’s made from durable steel, and I love that the finish still looks brand new after months of use. The best part is how easy it is to replace rolls. I can quickly swap out old rolls without any hassle.
The weighted base and non-slip pad are fantastic features – I’ve accidentally bumped it a few times, and it hasn’t tipped over once. It stays securely in place, which is a huge plus. I also appreciate that it’s versatile enough to fit all paper towel sizes.
Overall, this is a high-quality and functional product that’s also aesthetically pleasing. Highly recommend it if you’re looking for a sturdy, easy-to-use paper towel holder!
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Reviewed in the United States on April 6, 2025
★★★★★ 5
Perfect!
Color: Warm Gold, Color: Warm Gold
Been using this thing for over a year now and it is fantastic. The color is beautiful and as described. The price was a very good price point. The size is everything you need it to be because it’s nice and sturdy; it holds a big Costco size roll. And the roll actually fits over the top. You don’t have to unscrew it. In love.
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Reviewed in the United States on January 25, 2026
★★★★★ 5
Stylish and sturdy paper towel holder
Color: Gold Polished
This gold paper towel holder looks great on my counter and works perfectly. The base is nice and heavy keeping it sturdy, which keeps it from sliding or tipping when I pull off a paper towel. I’ve had no issues with the roll coming loose or falling off, even when grabbing sheets quickly. It’s both functional and elegant. Gives you good value for the money. Definitely worth it if you want something that looks good and stays in place.
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Reviewed in the United States on October 30, 2025
★★★★★ 5
Amazing!
Color: Warm Gold
Amazing and matches Brizo’s Luxe Gold finish perfectly!
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Reviewed in the United States on February 19, 2026