SKU: 29303537797

Marketing Planning & Advertising

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Description

Marketing Planning & AdvertisingCOURSE OVERVIEW: Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values,

COURSE OVERVIEW:

Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values, technological developments, legislation, and economic conditions. This course also introduces the S.W.O.T. analysis as a foundational tool for understanding organisational strengths, weaknesses, opportunities, and threats in a shifting marketplace.

This course begins by examining how to identify your target markets and define your products or services, ensuring that marketing activities are aligned with customer needs and organisational capabilities. You will explore how to analyse competitors, how to conduct a comprehensive S.W.O.T. analysis, and how to set clear, realistic marketing objectives that guide action and accountability. This section helps you evaluate internal and external forces affecting business performance and establish a strategic foundation for decision-making.

You will then examine market growth and strategic options, including the market penetration strategy, product or service development strategy, market extension strategy, and diversification strategy. This component focuses on how to choose appropriate strategies based on your organisation’s resources, market conditions, and long-term goals. You will also explore the marketing action plan, which outlines the steps, responsibilities, and timelines required to implement your chosen strategies effectively.

Another learning area focuses on advertising and promotional communication, beginning with the key questions you must address before deciding whether to advertise. You will explore how to set advertising objectives, the range of printed media (including magazines, newspapers, directories, wall planners, and diaries), and the various broadcast media available to organisations. You will also explore internet advertising media, ‘Off the Page’ advertising, direct response advertising, direct mail formats, and the increasing role of e-marketing in reaching digital audiences.

A further part of the course examines signage and promotional items as advertising tools. You will explore how signage on business premises, vehicles, and uniforms contributes to brand visibility, and how promotional items such as notepads, pens, t-shirts, carrier bags, and giveaways support marketing campaigns. This section also highlights the importance of consistency across all advertising channels and the need to align promotional messages with brand identity and customer expectations.

The course then transitions to developing the marketing plan, including writing the plan, formulating strategies related to products, pricing, advertising/promotion, and distribution, and preparing a schedule of what, where, and how activities will be executed. You will explore how sales promotion techniques support broader marketing efforts, how budgets and profit and loss accounts influence planning decisions, and how controls and update procedures ensure your marketing plan remains relevant and effective over time.

You will also examine how to present the marketing plan clearly and persuasively, ensuring stakeholders understand strategic intent, resource requirements, and expected outcomes. This section further explains how to make advertising and direct mail campaigns work, how to craft an effective advertising message, and the secrets of a successful direct mail campaign. You will learn how to integrate messaging, design, audience insights, and channel selection to maximise campaign impact.

By the end of this course, you will be able to conduct strategic analyses, write comprehensive marketing plans, develop and implement effective advertising campaigns, select appropriate promotional channels, manage marketing budgets, and evaluate outcomes to support continuous improvement in marketing planning and execution.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

·       What is meant by marketing planning?

·       The S.W.O.T. analysis

·       Why you should consider consumer attitudes, changing lifestyles, habits, values and trends?

·       Why you should consider technological developments, legislation and the economic?

·       The marketing action plan

·       How to identify your target markets?

·       How to identify your services/products?

·       Why know your competitors?

·       How to conduct a S.W.O.T. analysis?

·       How to set your marketing objectives?

·       The market penetration strategy

·       The product or service development strategy

·       The market extension strategy

·       The diversification strategy

·       Advertising through signage and promotional items

·       The questions you need to address before deciding whether or not to advertise

·       How to set advertising objectives?

·       The printed advertising media: magazines, newspapers, directories, wall planners, diaries

·       The broadcast advertising media

·       Internet advertising media

·       ‘Off the Page’ advertising

·       Direct response advertising

·       Direct mail letters, leaflets, inserts into magazines and flyers, door drop leaflets

·       Signage: business premises, vehicles, uniforms

·       E-marketing

·       Promotional items: notepads, pens, carrier bags, t-shirts, giveaways

·       How to write the marketing plan?

·       Marketing strategies relating to products

·       Marketing strategies relating to pricing

·       Marketing strategies relating to advertising/promotion

·       Marketing strategies relating to distribution

·       Schedule of what, where and how

·       Sales promotion

·       Budgets and the profit and loss account

·       Controls and update procedures

·       How to present the marketing plan?

·       How to make advertising and direct mail campaigns work?

·       How to make your advertising message work?

·       The secrets of a good direct mail campaign

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 29303537797

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4.8 ★★★★★
Based on 27 reviews
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Product Reviews
R
Verified Purchase
Ruth Ann Burt
San Leandro, US
★★★★★ 5
Great book
Format: Kindle
I absolutely feel in love with all 4 characters!!! The bedroom scenes were 🌋🌡🔥🔥🔥. I couldn't put this book down!!! I'm hooked for the whole series Book 2 here I come!!!!! Its a fun easy book and story to read!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 4, 2024
D
Verified Purchase
Danyelle
Massapequa, US
★★★★★ 4
Fun with a late blooming omega
Format: Kindle
I like this book. The story is fun, cute, and sexy. There's just a little drama, some excellent, steamy scenes, and a fairly good relationship building storyline. I especially like how all the main characters are a bit older than the usual 20 somethings I tend to see in this kind of book. Having said that, I wish there were more descriptions of the places, as well as the food in the fancy restaurant. I enjoyed the cocktails at the club, so I missed that kind of detail when Gray took Madison on a dinner date. I also wish there had been more interaction between Lucas and Madison, and Lucas and Rian. It felt a bit lopsided, with a focus on Rian, Madison, and Gray. I wish it had been proofread - there are a lot of typos, but nothing too distracting.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 12, 2022
J
Verified Purchase
Jennifer G
Birmingham, US
★★★★★ 3
Madison Deserved Better
Format: Kindle
Madison was a beta...except she wasn't any longer. She was a late presenting Omega. And she was struggling. She was tall and thin, not tiny and curvy. She was opinionated. She was everything an Omega was not. After suffering through her first heat, her friends took her to Ardor, a club where Omegas came to safely find Alphas. She's not expecting much but then she connects with a sexy beta. And when she meets his Alphas, they set her body on fire. Maybe, she's found her no-strings-attached heat pack. Maybe, she's found something more. I could not connect with the characters in this book, so their story never resonated with me. And there was no love story; there was sex. Grey made it clear from the beginning that he had a true love and it was his beta boy, Rian. He went so far as to reassure Rian “Say the word, I’ll never touch her again. Lucas can put the babies in her. I only need you, beta boy”. So, Madison was there for babies, no emotions needed. Nice. No, thank you. I want the Omega to be the center of their world, not an incubator. Lucas and Rian weren't any better. After her heat, they let her leave. Not one of them made her feel valued. No one gave her a reason to stay or even offered a cuddle. And the sex didn't even come across as mind-blowing. Madison deserved better.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 11, 2025
O
Verified Purchase
Oregon BookWorm
Port Orchard, US
★★★★★ 5
No breakup, very sweet, instalove
Format: Kindle
Omegaverse and doesn't disappoint! Sweet guys, newly Omega FMC. The boyfriends are boyfriends. What's not to love? No angst, no breakup.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 23, 2025
F
Verified Purchase
ForTheLOVEofBooks
Natrona Heights, US
★★★★★ 4
Pretty Darn Good
Format: Kindle
So I’ve been on a omega kick and this definitely hit the spot. Madison was frustrating at times with how she acted towards Lucas, Gray, and Rian. It was like she said towards the end, she didn’t believe she deserved nice things. It would have been nice to hear from her best friends again. They kind of were there in the beginning and the gone except for mention of text messages received from them. I feel like her friends would have been great help in encouraging Madison to go with the pack and never give Brent another chance because he was toxic. I loved Rian. His personality was awesome. His humor. His ability to make Madison comfortable whenever she was feeling overwhelmed. And the fact he fell for her and she fell for him first. They are cute together. I do feel like Lucas was the odd man out though. Like Lucas didn’t develop as much of a relationship with Madison. I would have really liked to see more development in the relationship between them. It was also the same with him and Rian. There is really no relationship displayed. Most of the relationship being displayed is between Rian and Gray. Nevertheless, I loved reading about the dynamic that came to fruition during the entirety of this story. Madison finally got her happiness. And Brent finally got punched in the face. Everyone got exactly what they deserve.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 6, 2022

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