SKU: 3355320034

Television Today and Tomorrow: It Won't Be What You Think

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Television Today and Tomorrow: It Won't Be What You ThinkIn recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be

In recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and fiber optics. But in Television Today and Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former top executive at CBS--tell a different story. They predict a bumpy road ahead for the information superhighway, and the major networks, they say, are abundantly healthy and will remain so well into the next century.
The information superhighway, Jankowski and Fuchs admit, will dramatically increase the distribution channels, but it will have little impact on the amount of programming created--and this may spell disaster. The authors show how the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gave networks access to mass audiences and ultimately large advertising dollars. They then offer us an inside look at television production--showing us, for instance, a veteran scriptwriter putting together a breakfast table scene for "Cloud Nine"--to underscore how much effort goes into producing just two minutes of primetime programming. They reveal that the present 20 channels require some 20,000 hours of programming each year, which is more than all the Broadway plays produced in this century, and they conclude that without a dramatic increase in programming (which won't happen if only because of the very finite supply of talent), the superhighway will be jammed bumper-to-bumper with reruns, old movies, and inexpensive programming aimed at tightly focused audiences ("narrowcasting" as opposed to "broadcasting"). This is hardly the bonanza the pundits have promised. The authors point out that the media blitz about the new technology has hardly focused on programming, or on funding, or on what needs these 500 channels will fill. The major networks, on the other hand, will remain the only means of reaching the whole country, and the only channels that offer a full schedule of current, live, and original programs, free of charge. And thus they will continue to attract most of the audience of TV viewers. The real loser in the cable revolution, the authors contend, is PBS, whose role as an alternative to network TV has been usurped by cable stations such as The Discovery Channel and Nickelodeon.
This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. If you want to understand television in America, where it came from and where it is going, you will need to read this book.
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SKU: 3355320034

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Kristin
Belleville, US
★★★★★ 5
Firm but not hard
Color: Grey, Size: 4inch-Tw"
I sleep on this on the floor about 50% of the time because it’s so much more comfortable than my actual mattress. It doesn’t leave me with back or hip pain, it doesn’t sink so you never feel the ground like with an air mattress. It folds up to store under my real bed or I can fold in into a chair if I need. I did have to use a hair dryer to fluff up a few of the corners because they were taking a long time after opening but that’s to be expected.
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Jane
Fort Morgan, US
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Good mattress for company
Color: White, Size: S06-Single
This mattress is great for when you have a crowd coming to visit. It's easy to move around and it's pretty comfortable. I took it camping and slept well. It's not great as a chair unless you lean the back against a wall. Single bed sheets fit on it nicely.
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Ethan
Port Orchard, US
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Very faint smell for two days, but did not disturb my sleep.
I am 120 lbs and this feels to me more of a medium firm foam. It is very comfortable for laying on my back, but it hurts my hips when I lay on my side for a while. The cover is nice and velvety, and looks to be sturdy. It had a slight smell for two nights, but very faint enough that I was able to sleep on it the day it was delivered. The smell never woke me up, as the smell was very faint. The foam expanded to full size all over within hours, and has no uneven places.
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Reviewed in the United States on December 9, 2025
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Michelle
Phoenix, US
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MAYBE MOLDY
it’s a good little bed for if your ina pinch but it produces moisture whenever it’s in a cold room so it could attract mold eventually just a fair warning
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Trish Harris
Omaha, US
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Comfortable & durable.
Color: White, Size: S06-Single
Needed to take care of a family member in a small studio apartment. There was no room for a bed so I needed to sleep on the floor. I chose the narrowest twin size but found it big enough for me & I am a size 18. Very good foam, dense but soft. I've been sleeping on it daily for over 6 months & it is still comfortable. Someone else also slept on it a number of times & also found it comfortable. Very happy with this purchase.
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Reviewed in the United States on December 31, 2025

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