SKU: 39189738643

Identity Designed: The Definitive Guide to Visual Branding

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Description

Identity Designed: The Definitive Guide to Visual BrandingIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high caliber projects from a variety of the worlds most

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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SKU: 39189738643

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Dana Aldelayel
Carnegie, US
★★★★★ 1
Terrible quality, broke in less than 3hrs of use
Color: Tan Natural, Color: Tan Natural
For the price point, this product really sucked. Guys not even less than 3hrs of use the compact broke into tiny pieces and I had to cover it with the sponge that comes along with the compact to prevent from further breakage. The coverage is good, it blends well into the skin and has a natural finish, but the actual value for money is NOT THERE. If you want to pay this much for a foundation compact that is also good for your skin then just go for the Westman Atelier Pressed Skincare Powder.
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Reviewed in the United States on August 26, 2025
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Jeanie
West Palm Beach, US
★★★★★ 3
Not my favorite.
Color: Medium Sand
I wanted to like this foundation, but it ended up being too drying on my skin. The finish looks chalky rather than smooth, which makes it hard to get a natural look. Unfortunately, it just didn’t work well for mE.
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Reviewed in the United States on September 26, 2025
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Purchaser
West Palm Beach, US
★★★★★ 5
Application
Color: Medium Sunlight
Good application. Only thing is I bought the wrong color for my skin
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Reviewed in the United States on February 11, 2026
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Terra Todd
San Leandro, US
★★★★★ 5
Not for older skib
Color: Medium Sunlight
This is very nice but settles into fine lines
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Reviewed in the United States on October 16, 2025
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Ayesha Yasmin
Houston, US
★★★★★ 5
A protective formula that protects and radiates skin all day
Color: Light Beige
I like the pressed foundation for smooth and bright look on face.
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Reviewed in the United States on January 23, 2025

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