SKU: 43092698892

Break the Internet: In Pursuit of Influence

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Description

Break the Internet: In Pursuit of InfluenceTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

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SKU: 43092698892

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4.2 ★★★★★
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paul d.
Louisville, US
★★★★★ 5
Fun read
Format: Paperback
My son says he doesnt enjoy reading but once he gets going he quickly gets pulled in. He said he'd seen the Epic books at school and he typically liked them, so we gave it a try. He read it in about 2 days, its summer so its amazing he read to begin with, but in asking him, he said it was a good story and it was easy to read. Honestly I like my kids to have books that are easy to read but will throw in the occasional big word as a learning opportunity. The book quality itself is really nice. From cover to cover the book is well made and feels durable. The illustrations are bright and well done. Overall I would highly recommend this to any child who might enjoy time travel with a touch of history.
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Reviewed in the United States on July 9, 2024
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A.Mom
Natrona Heights, US
★★★★★ 5
A fun, comic style book
Format: Paperback, Format: Paperback
My fourth grader really enjoyed this book and asked if it was a part of a series. We didn't sit down and read it in one setting and usually when that happens we forget to come back and finish a book..... But she didn't forget about this one. Will probably reread it in the future too. The pages are nice quality and the colors are bright. The print is a little bit on the teeny side; But that's pretty typical in comic style print. We were really happy with it! I think a kid as young as second or third grade could also enjoy this book if they are reading skills are a little on the stronger side. I've sat with 5th graders who would read it this level too.
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Reviewed in the United States on August 8, 2024
R
remoteControlledCow
Lowell, US
★★★★★ 4
Fun read
Format: Paperback, Format: Paperback
Kids had fun reading this book. My 7 year old thought it was lot of fun. My 11 year old thought the story had few holes where people and events were happening without any explanation. But overall, both had fun reading it. The book is made really well - it's beautifully illustrated and printed well. The behind-the-scene look at the how the characters were drawn was really neat as well.
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Reviewed in the United States on July 10, 2024
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Verified Purchase
mark v. plombon
Omaha, US
★★★★★ 5
Volcanoes
Format: Hardcover
My own study of geology/volcanos. Part of the library.
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Reviewed in the United States on February 29, 2024
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Verified Purchase
SweetWilliam
Belleville, US
★★★★★ 5
Five Stars
Format: Hardcover
Great book at a good price, but the shipping was very slow.
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Reviewed in the United States on March 15, 2018

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