SKU: 44257531700

Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts

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Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our HeartsFrom The New York Times's Jeremy Egner, the definitive book on Ted Lasso. When Ted Lasso first aired in 2020, nobody including those who had worked on it knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed "nice guy" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop culture phenomenon is secure. In Believe,

From The New York Times's Jeremy Egner, the definitive book on Ted Lasso.

When Ted Lasso first aired in 2020, nobody--including those who had worked on it--knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed "nice guy" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop-culture phenomenon is secure.

In Believe, entertainment journalist and Ted Lasso fan Jeremy Egner traces the show's creation and legacy through the words of the people at its center. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writers' room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.

Brimming with careful reporting and written to match the show's heart and humor, Believe tells a story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still has the power to bring us together--a story about what happens when you dare to believe.

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SKU: 44257531700

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Amy Carreon
Carnegie, US
★★★★★ 5
Love the color!
Size: 9.5, Color: Dark Tan
Boyfriend loved them, nice and rich in color. He thought they were comfy and the style was accurate.
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Reviewed in the United States on May 31, 2026
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mike espelund
Chelsea, US
★★★★★ 5
fits well
Size: 9.5, Color: Black
great shoes suprisingly well made
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Reviewed in the United States on May 13, 2026
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Amazon Customer
Whiting, US
★★★★★ 5
Good design
Size: 10.5, Color: Cognac, Size: 10.5, Color: Cognac
Nice design and perfect craftsmanship. For the shoe material, the quality is ok.
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Reviewed in the United States on April 11, 2026
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Marina Eshak
Lowell, US
★★★★★ 3
Light but average
Size: 10.5, Color: Black
Three stars. These are very lightweight and seem fine for the price, but the leather felt a bit too thin for what I was looking for. I didn’t even end up trying them on because they just didn’t feel like they would hold up long term. They’re not bad if you need something inexpensive for occasional wear, but I wanted something that would last. It felt like they might scratch easily, so I decided to return these and go with a more expensive option instead.
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Reviewed in the United States on February 2, 2026
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Remo Garrovillo
Whiting, US
★★★★★ 5
Good quality
Size: 9, Color: Cognac
Good quality and fit is true to size
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Reviewed in the United States on January 19, 2026

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