SKU: 54206067995

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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Description

Designing Brand Identity: A Comprehensive Guide to the World of Brands and BrandingRevised and updated sixth edition of the best selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It's harder than ever to be the brand of choice--in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections--brand fundamentals, process basics, and case studies--this revised edition includes:

  • Over 100 branding subjects, checklists, tools, and diagrams
  • More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
  • New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
  • Additional examples of the best/most important branding and design work of the past few years
  • Over 700 illustrations of brand touchpoints
  • More than 400 quotes from branding experts, CEOs, and design gurus

Whether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

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SKU: 54206067995

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Amy R.
New York, US
★★★★★ 5
Great gift and great products
Size: 4 Piece Set
Bought this as a Christmas gift for my man and he absolutely loved it!
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Reviewed in the United States on June 8, 2025
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Natrona Heights, US
★★★★★ 4
Not that Jack Black!
Size: 4 Piece Set
I bought this set assuming it was the actor/musician Jack Black’s skincare line. I figured a bearded celebrity would know all about quality beard care products. But actually it is not even named after a real person, it’s just a brand name. In fact, Jack Black the celebrity said he tried Jack Black products and they gave him a rash! Not a big deal though. I haven’t had such a reaction. The products smell fine, not overbearing, and seem to be working well. Cons: not exactly economical since it’s very small tubes. The beard oil pump is easy to overdo— Press too hard on the pump and you’ll end up with too much oil on your hands. A little goes a long way.
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Reviewed in the United States on February 13, 2024
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Lana
Dallas, US
★★★★★ 5
Wash/lube is travel/mini size
Size: 4 Piece Set
Did not realize beard lube and wash are mini/travel size but that’s my fault for not checking.
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Reviewed in the United States on May 3, 2026
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kon
Phoenix, US
★★★★★ 5
Never have I felt my beard this soft after using this beard oil…
Size: 4 Piece Set
I’m usually not the dude to leave a review on a product, but the second I hop out of the shower and tried the beard wash and beard oil, I was shocked. Out of all the other beard oils and beard wash products i’ve used, this has to be the best result so far. For the price, It can be expensive, sure. But it’s the only one you need. I don’t think i’ll ever go on a search for beard oil or wash ever again. This product is great!
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Reviewed in the United States on October 29, 2022
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Amazon Customer
Los Angeles, US
★★★★★ 3
SOME WHAT OK
Size: 4 Piece Set
IT WAS A GIFT, IT WAS SOME WHAT SMALL.
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Reviewed in the United States on August 19, 2025

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