SKU: 58464909376

Marketing in the AI Era : Why Personalization Wins the Customer Experience by Yaniv Navot

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Marketing in the AI Era : Why Personalization Wins the Customer Experience by Yaniv NavotTransform your marketing strategy and engage with customers in ways never before possible. In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways. Although the mission is clear, marketers may feel like theyre faced with a sea of static amid a massive

Transform your marketing strategy and engage with customers in ways never before possible.

In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.

Although the mission is clear, marketers may feel like they’re faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.

Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.

The brands that can transcend the noise, understand their customer’s wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.

Use it to:Learn the basics of personalization and discover its opportunities across channelsCommunicate the benefits of personalization to your business and gain buy-inEstablish a scalable structure that fits your organizationActivate a clean, repeatable process for end-to-end campaign managementDiscover the right tools and methodologies for successGet inspiration for your testing roadmap with 70+ use cases

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Binding: Hardback,
Pagination: 208 pages
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SKU: 58464909376

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C. M. Long
Lowell, US
★★★★★ 3
These are so-so
Good fit (I’m 5’8”, 215 pounds, and got an XL), cool and light fabric. I wore them on a recent trip to Walt Disney World, and they held up pretty well. They do get wrinkled easily, though, and I was somewhat dismayed to find that the fabric pilled badly in the crotch area (see photo). This was after only one laundering and one vacation where I wore them maybe three days. 😒 I have a feeling that they won’t last for more than one summer season. I expected better for the money, honestly.
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Reviewed in the United States on May 30, 2025
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Jean Sembach
Fort Morgan, US
★★★★★ 5
Read the size guide!
Fit Type: 31" Inseam, Size: Large, Color: Khaki
Got the light khaki Large. I am 5'7" and 180#'s. Loved the sturdy yet breathable material and the color. But too small. READ THE SIZE GUIDE! I didn't, and now I have to return and reorder. OK. Got the right size. Love 'em. Comfort and fit are great. Not crazy about having to line dry, but it's the price one pays for having natural fabrics.
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Reviewed in the United States on March 29, 2026
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Pugs Chunk
Boise, US
★★★★★ 1
RED & BLACK PANTS BLEED WHEN DRY AND WILL RUIN WHATEVER THEY TOUCH
Fit Type: 31" Inseam, Size: Medium, Color: Wine
These are very cute and flattering pants, but the first I wore them they turned everything they touched pink. The tops of my sneakers where they touched are now pink. The case of my cell phone that I slipped into my back pocket is now permanently pink. Apparently this is called “crocking” and occurs because there is a heavy excess of "unbound" dye on the surface of the fibers that was never properly rinsed or set during manufacturing. To fix this, I’ll have to go through a two-step process to strip away the excess surface dye and then chemically "lock" what remains. The needed specialized detergent and fixative products will cost another $20 (not to mention the pink sneakers and phone case). The process will take a couple of hours. I suspect the same dry bleeding would happen with other dark colors of these pants. Save yourself the hassle and buy a better, pricier pant in the first place. It’s very disappointing because they fit is great. They do stretch a size or two in the butt and thighs but the waist doesn’t stretch, which is good.
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Reviewed in the United States on March 25, 2026
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Leanna
Draper, US
★★★★★ 5
Good quality
Fit Type: 31" Inseam, Size: Large, Color: Khaki
Nice material and easy to care for. They do require ironing but I don’t mind. Super comfortable and soft. I am 5’5” and the length is perfect
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Reviewed in the United States on April 24, 2026
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GLAMMDOLL 19
Bozeman, US
★★★★★ 5
Fashionable
Luv my frames there bold and fashionable. People always ask me where l purchase them from. I get compliments all the time.
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Reviewed in the United States on May 23, 2026

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