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Biggby Coffee Franchise Business Plan 2026 UpdatedWhat Does the Biggby Coffee Franchise Business Plan Contain? This instant download includes a complete, editable franchise unit business plan in Microsoft Word, designed specifically for a coffee shop franchise startup guide. [dynamic_pic1] Executive Summary Your concept at a glance [dynamic_pic2] Products & Services What you sell and why [dynamic_pic3] Market Analysis Market size and rivals [dynamic_pic4] Marketing & Sales Plan Channels, promotions,
What Does the Biggby Coffee Franchise Business Plan Contain?
This instant download includes a complete, editable franchise unit business plan in Microsoft Word, designed specifically for a coffee shop franchise startup guide.
Products & Services
What you sell and why
Market Analysis
Market size and rivals
Marketing & Sales Plan
Channels, promotions, conversions
Management & Organization
Team roles and org chart
Financial Plan & Metrics
P&L cash flow break-even
Editable in Word, Docs & Pages
Edit fast on any device
What Is Included
All core chapters included
Six Questions Your Biggby Coffee Franchise Business Plan Must Answer
We built this coffee shop franchise business plan word document using our own research into the steps to opening a coffee shop franchise. All six chapters are pre-populated with data specific to a high-volume unit model, projecting over $1.7 million in first-year revenue with a 3-year payback period. The entire document is fully editable in Microsoft Word, so you can adapt the plan to your exact location, funding, and operational strategy.
Question 1: What is the core business case for this franchise unit?
The business case centers on opening a high-volume coffee shop in a prime, high-traffic urban development anchored by a major medical center. The unit will use a double-lane drive-thru to maximize speed and convenience for commuters and healthcare professionals, while its welcoming brand culture and pet-friendly patio will attract local families and residents, creating a community hub.
Key Success Factors
- Prime real estate in a high-density, mixed-use development
- High-throughput model with a double-lane drive-thru
- Strong value proposition combining speed with a 'third-place' experience
- Hyper-local marketing focused on community integration
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Question 2: What does the franchise unit sell and why will customers buy it?
The unit sells a full menu of specialty espresso drinks, brewed coffee, frozen drinks, and complementary food and pastries. Customers will choose this location for its combination of speed, quality, and an approachable, non-corporate atmosphere. The brand's signature culture offers a welcoming 'third-place' experience, while the efficient drive-thru and mobile ordering provide the convenience that busy commuters and professionals demand.
Core Offerings
- Espresso Drinks: Projected to be the largest revenue source at $600,000 in the first year.
- Food and Pastries: High-margin add-ons to increase average ticket size.
- Brewed Coffee & Frozen Drinks: Core products catering to diverse customer preferences.
- Convenience: A key value driver delivered via mobile ordering and a fast drive-thru.
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Question 3: Who are the target customers and what is the local market opportunity?
The primary target customers are healthcare professionals from the nearby medical center, urban commuters living and working in the development, and young families from the surrounding residential areas. The market analysis template for coffee shops shows a significant opportunity driven by the high daytime population and traffic counts, with a clear need for a high-quality, convenient coffee option that also serves as a community gathering spot.
Primary Customer Segments
- Healthcare Professionals: Seeking quick service and loyalty incentives.
- Urban Commuters: Demanding speed and efficiency during peak morning hours.
- Local Families and Residents: Looking for a pet-friendly, neighborhood-oriented destination.
- Students and Faculty: From nearby schools, targeted via local partnerships.
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Question 4: How will the unit attract and retain customers?
Customer acquisition will be driven by a hyper-local marketing strategy focused on community integration, supported by the brand's 3% marketing fund contribution. Key tactics include partnerships with the local medical center to offer a 'Community Hero' discount, a presence at the local farmers market, and collaborations with nearby schools. Customer retention will be powered by a convenient mobile app for pre-ordering and loyalty rewards, plus an exceptional in-store experience that builds loyalty.
Customer Acquisition Channels
- Double-Lane Drive-Thru: The primary channel for capturing commuter traffic.
- Mobile-Ordering App: A digital channel to drive repeat business and convenience.
- Community Events: Outreach at local markets and schools to build brand awareness.
- Strategic Partnerships: A 'Community Hero' program for staff at the nearby hospital.
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Question 5: Who will run the business and how will it be staffed?
The franchise unit will be run by an experienced Store Manager responsible for all day-to-day operations, supported by an Assistant Manager, Shift Leads, and a team of Baristas. The staffing model is designed to scale with revenue growth, starting with 8.5 full-time equivalent (FTE) employees and growing to 14.5 FTEs by year five. The management team's primary focus will be on operational efficiency, consistent execution of brand standards, and fostering the brand's signature positive culture.
Key Roles and Responsibilities
- Store Manager (1 FTE): Oversees all operations, staffing, and financial performance.
- Assistant Manager (1 FTE): Supports the manager and daily operations.
- Shift Leads (1.5 FTEs initially): Supervise shifts to ensure quality and speed.
- Baristas (5.0 FTEs initially): Deliver excellent customer service and beverage production.
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Question 6: What are the startup costs, revenue projections, and key financial metrics?
The total startup investment is estimated at $840,000, which covers the franchise fee, leasehold improvements, equipment, and drive-thru infrastructure. The financial model projects first-year revenue of $1,710,000, reaching over $2.5 million by year five. Key metrics include a 3-year payback period and an operational breakeven achieved in the first three months. It's a defintely realistic model, with ongoing franchise fees structured as a 6% royalty and a 3% marketing fee.
Key Financial Highlights
- Total Startup Investment: $840,000.
- Year 1 Projected Revenue: $1,710,000.
- Payback Period: 3 years.
- Breakeven Point: March 2026 (3 months post-launch).
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Biggby Coffee Franchise Business Plan Template Features & Benefits
Pre-Written and Customizable Business Plan
This coffee shop business plan template is a complete, pre-written document designed to save you dozens of hours. It's fully editable in Microsoft Word, allowing you to tailor every section to your specific location, ownership profile, and local market conditions. This franchise business plan provides the structure franchisors and lenders expect, helping you create a professional and compelling case for your new franchise location.
- Franchise-Ready Content: Pre-populated sections covering all key aspects of a franchise unit.
- Fully Editable in Word: Easily customize text, financials, and local data without special software.
- Professional Formatting: A polished, investor-ready document from the start.
Franchise-Specific Financial Projections
Our template includes detailed, five-year financial projections for your coffee franchise unit, presented in easy-to-edit Word tables. It breaks down the coffee franchise startup cost breakdown, operating expenses, and revenue assumptions based on a realistic unit model. These small business financial projections are essential for evaluating profitability, securing funding, and understanding your startup capital requirements from day one.
- 5-Year Financials: Includes Profit & Loss, Cash Flow, and Balance Sheet tables.
- Startup Cost Breakdown: Details initial investment needs for equipment, build-out, and fees.
- Revenue & Expense Model: Clear assumptions for sales, labor, rent, and franchise royalty fees.
Time and Cost-Effective Planning
Developing a comprehensive business plan from scratch is time-consuming and expensive. This restaurant business plan template is a cost-effective solution that provides a professional framework instantly. By using this guide, you save money on consultants and can allocate more of your capital toward the actual coffee shop franchise investment, like the franchise fee, equipment, and initial working capital.
- Reduce Consulting Fees: Avoid the high cost of hiring a business plan writer.
- Save Dozens of Hours: Focus your time on site selection, training, and operations.
- Allocate Capital Smarter: Invest your funds directly into your franchise startup.
Investor-Ready and Lender-Friendly
A well-structured plan is critical when seeking funding or franchise approval. This template is designed to present your coffee franchise opportunity with clarity and credibility. The professional formatting, logical flow, and detailed financial analysis help build confidence with banks, investors, and the franchisor's review committee, making your funding request and application much stronger.
- Meet Lender Expectations: Structured to answer the questions banks and investors ask.
- Franchisor-Approved Format: Aligns with the information required in the franchise disclosure document review process.
- Build Credibility: A polished and detailed plan shows you are a serious and prepared candidate.
Complete Business Overview
This template provides a comprehensive overview of your proposed franchise unit, covering everything from your mission and vision to your local market positioning and operational plan. It gives you a clear and well-organized narrative to present your business within the brand's framework. Writing a business plan for a new franchise location becomes a simple process of editing and refining, not starting from a blank page.
- Strategic Framework: Covers mission, objectives, and keys to success.
- Operational Plan: Outlines staffing, daily operations, and customer service standards.
- Local Market Analysis: A guide to defining your target customers and competitive advantage.
How to Use the Template
Download and Open:
Purchase the template and download it immediately. Open and edit it seamlessly using Microsoft Word or Google Docs, making it easy to start working on your business plan right away.
Customize with Your Details:
Modify each section to align with your business concept, industry, and financial goals. Personalize the content to reflect your target market, unique value proposition, and key financial details.
Complete Financial Projections:
Leverage the provided example financial projections or seamlessly incorporate your specific figures, utilizing an optional financial model available for purchase.
Finalize Your Business Plan:
Conduct a thorough review of your business plan, refining the content to ensure it's investor-ready and serves as an effective operational guide.
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
A remarkable story
Format: Hardcover
What a wonderful surprise this was! I thought Remarkably Bright Creatures was a story about a woman and an octopus, but it turned out to be so much more than that. This is Shelby Van Pelt’s first book, and I don’t think a debut has affected me like this since I read Hollow Kingdom, another story that unfolds through the eyes of an animal. The story has a bit of magical realism to it, in the sense that parts of it are told from the octopus’s point of view, but otherwise it’s simply a delightful tale about family and connections that had me ugly crying by the end of the book.
In the first chapter we meet Marcellus, a giant Pacific octopus on display in the Sowell Bay Aquarium near Puget Sound. Marcellus has been in captivity for 1,299 days, and based on his life expectancy of about four years, he believes he only has a handful of days left to live. His dreary days in a small glass enclosure are broken up by secret nighttime excursions, as Marcellus is extremely smart and has found a way out of his tank.
Tova Sullivan is a seventy-year-old woman who has been working nights at the aquarium as a cleaning lady for the past two years. Tova knows how to remove the hundreds of fingerprints on the tank walls and can polish the floors to a brilliant shine. She’s also quite fond of the sea creatures she encounters each night, especially Marcellus, and the two have formed an unusual bond since Tova saved Marcellus one night after he escaped and became entangled in a bunch of electrical cords.
Next, we meet Cameron Cassmore, a thirty-year-old man who is drifting through life with no real purpose. Cameron lives in California, and one day his aunt gives him a box of his estranged mother’s things. Inside the box he finds a photo and an old class ring, clues that could lead to the identity of his father, a man he never knew. Cameron hops on a plane to Washington state, convinced the man he thinks is his father—a rich real estate tycoon—will be so distraught over abandoning his son, he’ll shower Cam with money. At least that’s the plan.
Finally, Ethan Mack is the owner of Sowell Bay’s Shop-Way, the local grocery store. Ethan has known Tova for years and secretly has a crush on her, but Tova is much too distant to notice his interest. When Cameron shows up at the Shop-Way looking for a job, Ethan directs him to his friend who manages the aquarium, which is how Cameron and Tova meet.
Tying all these characters together is Marcellus, a remarkably bright octopus with a penchant for stealing and hoarding the treasures he finds after hours on the aquarium floor, and who just might be able to bring two people together who need each other—but don’t yet realize it.
Van Pelt’s chapters alternate among all these characters and introduce a slew of side characters as well, each one vitally important to the story. At first, we don’t realize how each character is connected to the next, but slowly the author reveals her secrets until the stunned reader begins to understand the depth of these connections. Each character is given a detailed backstory that becomes very important to the plot. Tova’s story in particular was heart wrenching, as she has experienced quite a bit of loss in her life and finds herself mostly alone in her twilight years. Luckily she belongs to a group of women who call themselves the Knit-Wits, and the four of them meet weekly to eat, drink, gossip and support each other. Tova came to America from Sweden as a little girl, so the story is filled with details about growing up with her Swedish mother and father. Even the Dala horses her mother collected play a part in the story, and I found these little details added so much richness.
At first I couldn’t figure out how Cameron fit it, but once he arrives in Sowell Bay and meets Ethan and Tova, his story takes on new meaning. Cameron meets a woman named Avery who also plays a vital part in filling in some of the missing pieces about Cameron’s father, and I loved the way the author gave even the most insignificant side characters meaning and purpose.
Van Pelt infuses her story with so many emotional moments and themes. We see how the Knit-Wits are going through the aging process, as their numbers have dwindled over the last few years. Tova is facing being alone in her old age, with no children or husband to take care of her, and so she makes the rash decision to sell her beloved house and move into a retirement community. I don’t want to give too many details about Tova’s past and her losses, because I think it’s better to discover those revelations for yourself. Let’s just say that I felt Tova’s pain and wanted nothing more than for her to be happy.
And Van Pelt includes so many funny moments in her story that kept the tone light, despite some of the more heavy themes. There’s an ongoing bit about Cameron’s lost luggage that was hysterically funny, and Tova inherits a stray cat at one point, which was a delightful side plot. I also loved the story about the t-shirt that Tova uses to clean Ethan’s kitchen—you’ll just have to read the book so you can experience the hilarity too!
And of course, I can’t forget the star of the story, Marcellus the octopus. As the days tick by—each of his chapters starts with a marker (“Day 1,299 of my captivity”, etc)---the tension builds as Marcellus gets closer to his impending death (at least that’s what he thinks). Marcellus understands human nature more than most humans, and I loved the way he wisely intuits each character’s needs. Ultimately, this is a story about creatures—both human and animal—saving each other. The way Marcellus’s story plays out was absolutely perfect—heartbreaking and heartwarming at the same time.
This is a very special book, and I’m so glad I was able to finally read it. Highly recommended!
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Reviewed in the United States on January 25, 2024
★★★★★ 5
It was as good as I'd hoped.
Format: Kindle
Marcellus McSquiddles, the giant Pacific Octopus who has lived at the Sowell Bay Aquarium for going on four years, is often exasperated with the humans who stare at him all day. But there is one human who is different. She speaks to him and more importantly, she keeps his nocturnal escapes from his tank, a secret. Tova is a gentle woman, a widower and still dealing with the loss of her son, more than thirty years ago.
When someone new strolls into town, Cameron Cassmore, looking for his dead beat father, he and Tova's lives will become inextricably linked, if they're not already. And Marcellus sees all of this and does his best to assist, where he can, since for the most part, he notices that haumans can be rather dull. But though, sometimes, especially in the case of Tova, there a a few who are remarkably bright.
This was a sweet, genuine, heartfelt and beautifully written, fun read. Van Pelt has created a delightfully jaded and long-suffering, sighing character in the form of Marcellus and he and Tova's story is told in such a unique and imaginative way. I'd been meaning to read this for so long and I'm so glad I finally did.
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Reviewed in the United States on May 17, 2026
★★★★★ 4
Remarkable book
Format: Kindle
A truly moving story. I thought going it it might be a little too sugary sweet for me, but turned out to just have the right amount of of sweetness. Marcellus is truly remarkable, although he is a bit of a spoiler, revealing the bug twist way too early, which leaves to frustration while you wait for the rest of the cast to catch up. There were a couple of cliches and the ending felt a little rushed, but still it was an enjoyable read.
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Remarkably Bright Creatures
Format: Hardcover
emarkably Bright Creatures is one of those rare novels that effortlessly sneaks into your heart and makes itself at home. It centers on Tova Sullivan, a seventy‑year‑old widow quietly trying to fill the empty spaces left by loss, and Marcellus, a brilliantly observant giant Pacific octopus at the Sowell Bay Aquarium whose voice is as wise as it is wry. Their unlikely friendship is at once funny, tender, and deeply affecting, gently guiding the story through themes of grief, hope, aging, and connection.
The book also weaves in Cameron, a young man adrift in life, and slowly threads all three characters’ paths together into a quietly powerful emotional journey. What I loved most was how the narrative balances genuine humour and surprising warmth with profound reflections on family, forgiveness, and new beginnings — all without ever feeling forced or overly sentimental.
Shelby Van Pelt’s debut is beautifully written, full of subtle moments that stick with you long after the final page. Whether it’s Marcellus’s clever asides, Tova’s resilient heart, or the way the story reminds you that healing can come from the most unexpected places, this book is a joy to read.
Rating: ★★★★★ — a truly special read I’ll remember for a long time.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Tucker and His Southern Drawl Made Me Swoon!
Format: Kindle
I LOVE sports romances and last year I came across the Off-Campus series by Elle Kennedy. I devoured The Deal, the first book in the series, and eagerly got my paws on the next books in the series as soon as I could! These books are typically classified in the New Adult and College or sports romance genres because most of the main characters are college students and several of them are usually athletes. I love Elle Kennedy's writing style in these books because she makes most of her characters likable and funny, not to mention relatable. That being said, when I saw that The Goal was being released this fall, I pre-ordered it way back in the summer and couldn't wait to dive back into the world of the Briar University athletes and their girls!
"'So money doesn't matter once you get down to it. It doesn't matter how thin or thick anyone's wallet is. We all hurt. We all love. We're the same. And your past, who you live with, where you came from, it doesn't have to matter. You're creating your own future, and I want to see where the road forward takes you.'"
Sabrina James is pre-law at Briar University who works two jobs to make ends meet and is planning on applying to Harvard Law School. She's had a bit of a crazy life, with both of her parents leaving her at a young age so she was raised by her grandmother. As a result, she has a hard time loving people and keeps her guard up with most people she meets. She has a couple of close friends but never makes time for a boyfriend, both because of her dreams of becoming a lawyer and she doesn't want to be disappointed if someone doesn't love her back.
"'You might want to get a sandwich. I'm gonna keep you in bed for a long time.'"
Sabrina is at a bar with her friends one night when she meets John Tucker, a hockey player at Briar. He's from Texas and after graduation, he plans to move back to the Lone Star State to be close to his mom and invest in a business down there. Since he was born and raised in the South, he's got the southern drawl that makes all of the girls go crazy (every time he said "darlin,'" I think my heart skipped a few beats!). He and Sabrina are attracted to each other but they agree to get together for just one night and that's it. However, Sabrina's intelligence and beauty keep Tucker wanting more while, as much as she won't admit it, Sabrina is attracted to the way Tucker genuinely cares for her and wants to be around her.
"My goal, once upon a time, was to succeed. I didn't realize that success wasn't grades or scholarships or achievements, but the people I was lucky enough to have in my life."
When I started reading The Goal, it felt a lot like the other books in the Off-Campus series. They take place at Briar University, full of good-hearted hockey players and their girlfriends, and are written in a fast-paced manner because of the hilarious dialogue between the characters. About halfway into the book, there is a dramatic turn of events which cause (I believe) a shift in the typical feel of these books. No longer was the book about college athletes and their comical antics, it was about college students who have to make real-life choices that greatly affect themselves and others. I think The Goal starts out as a typical NA book but finishes with more of a mature feel to it, given the circumstances Sabrina and Tucker now have, though there are still elements of the NA genre in the second half of the book. There were times when I wanted to shout at Sabrina and tell her to stop being so stubborn but that's just her character and in the end, she realizes what she really wants.
"Because love is the ultimate goal. It's not the one I had strived for, but I was lucky enough, so d**n lucky, to achieve it."
In summary, I loved The Goal and it made my heart happy to see how the development of the characters unfolds and what they choose to do in their lives. Those familiar with the other Off-Campus books and who are looking to read The Goal may just want a bit of advanced warning that this book isn't exactly written in the same style. The first half is similar to the other books but the second half is a bit more serious and mature as the characters deal with some serious life events. Personally, I loved it but I also love books about love and family so The Goal satisfied my desires to read about college life, sports, as well as family. This book can be read as a standalone but I feel you will get more out of it if you read the other books first. I was also bummed to see that this is the last book in the series BUT there will be a spinoff for anyone, like me, who is eager for more! I loved The Goal and recommend reading it, especially if you have read and enjoyed the other books; just know that the second half has a different feel, even though I think it ends on a good note and the series is wrapped up nicely.
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Reviewed in the United States on October 11, 2016