SKU: 92272621607

Universal Principles of Typography

Sale price$27.00 Regular price$30.00
Save 10%

Pay in installments of $7.50 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 15 - Aug 20

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Universal Principles of TypographyExplore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Hardcover Book 224 Pages

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 92272621607

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.2 ★★★★★
Based on 10 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
K
Verified Purchase
kore
Birmingham, US
★★★★★ 5
love it.
This filter fits a 2008 Lexus RX400h perfectly and gives the fresh, clean air. I recommend it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 1, 2026
K
Verified Purchase
Kellee McCormick
Bozeman, US
★★★★★ 5
Fits 2005 325xi
Size: 2002-2005 E46
Snapped perfectly into place. Zero play with the fit and hood hinge still just as accessible as oe grille. No trimming required. If you’re sick of snapping your grille back in every time you lift the hood, buy it! I also have the colored grill inserts and they snap on perfectly with no play. https://a.co/d/3F83eFx
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 12, 2024
A
Verified Purchase
Amazon Customer
Carnegie, US
★★★★★ 5
Fit is perfect and these have a very nice glossy finish
Size: 2002-2005 E46
Fit is perfect and these have a very nice glossy finish, which looks much better than the matte finish. As others have said, the driver's side grill lacks a cut out where the hood latch pull handle swings out when you need to lift the hood (compare the driver's side grill with the existing grill to see location and size of the cut out). I was able to cut an opening within 10 minutes and I haven't had any problems opening the hood since the installation.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 31, 2018
C
Verified Purchase
Customer
Fort Morgan, US
★★★★★ 4
Nice Finish, Decent Fit
Size: 2002-2005 E46
The fitment isn't perfect like the OEM grilles, but overall I was satisfied. These are just slightly smaller than the originals so there is a little play once installed. No need to modify the LH side grille for clearance to the hood latch though as other reviews mention. It looks like the design has been revised to address that problem. I was impressed with the paint finish and there weren't any noticeable blemishes like dust or dirt in the paint. These are probably the best and cheapest gloss black kidney grilles for E46 that are currently available. OEM grilles w/ gloss black are basically discontinued so we're all stuck with aftermarket if you want the gloss black shadowline look.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 22, 2019
S
Verified Purchase
Steven J.
Lake Worth, US
★★★★★ 5
loose fitment
Size: 2002-2005 E46
I guess it's a hit or miss with this. You either get perfect fitment or poor fitment like I did, after the install it's very loose.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 3, 2020

recommand products