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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Great shirt
Size: Large, Color: Grey
Great shirt with a good price ..nice fit & nice material . Looks great when ironed !!
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Wonderful product
Size: Large, Color: Sky Blue
Great Shirts this is the second set I have bought and they wear nicely and fit well
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Reviewed in the United States on April 15, 2026
★★★★★ 4
Order 1 size larger.
Size: X-Large, Color: Blue White Plaid
Nice shirt. The size is not accurate by any stretch of the imagination. I wear size xl in shirts except for this one. An xl fits like a large. Other than that I like the shirt. I would've given it 5 stars if not for the sizing. I'll give away this one and order an xxl. Just order a size above what you wear and you'll be happy.
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Reviewed in the United States on February 15, 2026
★★★★★ 5
Nice fit
Size: X-Large, Color: Grey
Great value for the money. Would buy again.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Satisfied with color and fit
Size: Small, Color: Light Purple
For the money, this is a good shirt. True, the material is a bit thin and there is a feeling of 'fragility' (loose threads here and there) but the color is nice, the texture is appropriate.
The sizing is what I call "New American". I was a medium my whole life but supersizing has made me into a small. I haven't changed, Americans have grown bigger.
I am six feet tall and a bit (180+ cm) and weigh 155 pounds (70kg and a bit).
The small fits me just fine everywhere but the shoulders are just barely wide enough.
If you have slightly wider shoulders but are similar to me otherwise, this may be too tight for you in that one place.
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Reviewed in the United States on May 13, 2025