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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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4.5 ★★★★★
Based on 30 reviews
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Product Reviews
★★★★★ 3
Very Informative, but lacking in one or two areas.
Format: Kindle
I'm disabled and need a better living condition. I'm already on the waiting list for S8 and have been for the last year and a half.
The book is informative, but it lacks in some areas. The author seems to think that many on disability have the option to "physically move around" doing chores and visiting offices. I'm a disabled 53 year old man, homebound and just recently lost daytime access to my little truck, only available to me during the weekends and evening hours, and when I do have it, it's rare I drive long distances. I cannot even afford to ride public transportation and have no one else to lean on for support.
Also he seems to think that buying donuts/lunch for the whole office is a way in... maybe it's a way in for those that can afford it.. but not for many.
Other than that.. it's worth to buy the download of the book itself.
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Reviewed in the United States on September 4, 2019
★★★★★ 4
Can be useful for some.
Format: Paperback
This book is an easy read. I read it in one sitting. I found the information interesting, and not boring. Please keep in mind that everyone's situation is different, and not all tips will apply to you. I did find some points useful for future reference. If you're someone who doesn't know much about section 8 you would probably find this book helpful. Overall, I don't regret getting this book.
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Reviewed in the United States on June 5, 2020
★★★★★ 5
Great even if you don't use section 8
This a great book even if you aren't planning to use section 8. I learned a lot of things to go on the frugal side to save some money. This guy had 300 homes so you know he was doing something right. It was so interesting to read. Great book...I read it fast and I read it 2 times. I followed a lot of his tips.
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Reviewed in the United States on November 29, 2014
★★★★★ 5
Great
Format: Kindle
Easy Quick Read some great information thank you, I will definitely take all of this into consideration in my safe housing quest;)
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Reviewed in the United States on May 31, 2018
★★★★★ 2
Average information
I bought this book in hopes that it might help me with getting insights into the section eight selection system. Mostly common sense, good book for someone completely new to the whole section 8.
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Reviewed in the United States on May 2, 2016