Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful StrategiesSurprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" when market realities outpace corporate strategies.

Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. Early Warning reveals how to: * Change strategy to meet new realities * Learn from the mistakes of others via the book's eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

Binding Type: Paperback
Publisher: Amacom
Published: 09/12/2003
ISBN: 9780814432068
Pages: 272
Weight: 0.77lbs
Size: 9.02h x 5.98w x 0.72d