SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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GEE
Lake Worth, US
★★★★★ 5
MUST HAVE
Color: Silver
THIS WAS PART OF A HOUSE WARMING GIFT FOR MY DAUGHTER..PERFECT FOR YOUR KITCHEN SINK , YOUR DISH LIQUID WILL LAST LONGER
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Reviewed in the United States on November 7, 2025
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LM
West Palm Beach, US
★★★★★ 2
All plastic
Color: Silver
Not steel at all. All plastic
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Reviewed in the United States on May 3, 2026
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San Leandro, US
★★★★★ 5
Strong legs, somewhat industrial but trendy also
Size: side table leg
Good legs, some what utilitarian or industrial, they are strong as they are made out of pipe, and assembly is fairly easy once you get the idea of how it goes together. They are roughly 1.5 feet across maybe a bit less adjustable height on each leg, if you have wood floors you may want to put a pad under each leg as they are full metal pipes. Pretty interesting idea and does not cost much.
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Reviewed in the United States on May 31, 2026
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Nc
Houston, US
★★★★★ 4
Pretty good, take your time and install it well
Size: side table leg
Materials are pretty solid, but once assembled it’s not as sturdy as you would think it should be since the material itself was solid, i say give them a chance, everything out there that’s similar is way over priced
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Reviewed in the United States on May 4, 2026
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Roberta Mayes
Phoenix, US
★★★★★ 5
Heavy duty legs for table.
Size: side table leg
Perfect legs for a table I am having made. I have an cottonwood slice. It's heavy and needed something substantial. These are perfect.
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Reviewed in the United States on May 25, 2026

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