SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Lee H
Fort Morgan, US
★★★★★ 4
Durable but to hard to chew to make squeak.
Size: 2.5" (Small Dog), Color: Pink+Red+Yellow
Nice and squeaky but a little too hard for my 25# Cockers to chew on...may be the spikes.
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Reviewed in the United States on October 10, 2025
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Lori
Pawtucket, US
★★★★★ 5
Used for tense muscles
Size: 3.5" (Medium/Large Dog), Color: Set of 6
I don’t use these as dog toys. I use them as therapy balls. You place it on an area of tension and lean on it. Works like a charm to take pain away!
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Reviewed in the United States on March 19, 2026
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Verified Purchase
Debbie
Boise, US
★★★★★ 5
Good quality
Size: 3.5" (Medium/Large Dog), Color: Set of 6
The dogs absolutely love the way they bounce and squeak
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Reviewed in the United States on April 1, 2026
M
Verified Purchase
Michael Brown
Pawtucket, US
★★★★★ 5
An absolute must have in our house
Size: 2.5" (Small Dog), Color: Blue+Orange+Green
We have a couple of miniature Aussies. One is more of a snuggler, but the other is addicted to playing fetch and these balls are her favorite! Perfect amount of bounce and squeak. Perfect size for her mouth and a great value. Very durable too.
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Reviewed in the United States on May 4, 2026
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SoFlaGRAM
Dallas, US
★★★★★ 5
loud but in a good way
Size: 4.5"
Love these crazy loud squeeky balls. I bought two a bit too big but the dogs still love them. Yes, they will drive you insane but the dogs love them so much it's worth it watching the pups enjoy the balls. They are strong and safe as long as they aren't too small for your dogs mouth.
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Reviewed in the United States on May 2, 2026

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