Intuitive Marketing: What Marketers Can Learn from Brain Science
SKU: 15694520766

Intuitive Marketing: What Marketers Can Learn from Brain Science

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Intuitive Marketing: What Marketers Can Learn from Brain ScienceIntuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and

Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."

Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power."

But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages.

Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science.

Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.

Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs.

Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.



Binding Type: Hardcover
Publisher: Intuitive Consumer Insights LLC
Published: 10/20/2019
ISBN: 9780578576961
Pages: 408
Weight: 1.54lbs
Size: 9.02h x 5.98w x 0.94d
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SKU: 15694520766

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Merci
Lowell, US
★★★★★ 5
Beautiful and deep wisdom!
Format: Paperback
This book is a treasure and a secret weapon for declaring out loud powerful truths. The words are crafted in such a poetic and breathtaking way. There is a wealth of wisdom in these pages that inspire me to walk deeper with God. I love this book so much I’m going to give it as a gift to a few loved ones.
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Reviewed in the United States on October 14, 2023
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Charles P. Hodgson
Grantham, US
★★★★★ 5
A Life-Changer
Format: Paperback
Some books are an escape, and others are suspenseful. Some are even memorable for a week or two. Very few books are life-changing. Declarations in the Desert is! Tara Moseley shares the power of God and His eternal truths through beautiful poetic words and images. This book can teach you, enrich you, bless you, and take your prayer life to a new level.
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Reviewed in the United States on January 5, 2024
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Clint Anthony Moseley
Fort Morgan, US
★★★★★ 5
Powerful
Format: Paperback
This is a must have in every area of your life. The ability to take God‘s word and declare it in a way that is relative to the situation that you’re going through on a personal level, is powerful. We have seen tremendous breakthrough in our lives by declaring the truth of God’s Word contained in this book!!!
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Reviewed in the United States on September 26, 2023
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L.B.Charlotte
Lake Worth, US
★★★★★ 5
Wonderful Insight to the Seer Prophetic Ministry…Those Who Are Called To This Ministry Will Be Greatly Benefitted!
Format: Kindle
I just finished reading this book and I thought it was fantastic. It is the first book I've read on the seer prophetic ministry. I was an atheist for years, but then got supernaturally saved and baptized in the Holy Spirit at the same time and immediately began moving in dreams and visions. I thought it was odd that I would mostly receive revelation for myself, others, and the church through dreams, rather than ministering to a person and receiving a word as I was speaking to them. I would pray and ask God to give me revelation through visions as I would minister in person on the spot but it would very rarely happen. I learned through this book that I'm actually a seer and received my calling last year. I then found this book and felt it clearly outlined my gift and helped me to understand who I am and how God made me to function. The seer ministry has never been taught in any church I have attended and I've been to plenty charismatic churches. I find this sad but I believe it won't always be so. There's also an impartation from this book. Before anyone dings me on that, remember that even in the bible, the anointing was transferred through handkerchiefs. I felt this book was pretty solid biblically and James speaks with a heart of love. You will learn more about this ministry and if you're already functioning in it, you may learn some great nuggets and may even be sharpened like I was. I'm looking forward to reading more on this awesome ministry. Thank you James for sharing your wisdom and insight. I'm actually reading it a second time, that's how great it is. Give it a try, you won't be disappointed!
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Reviewed in the United States on January 23, 2015
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Posterity
Alexandria, US
★★★★★ 5
A GOD-centric UPDATE that guides you to the Throne Room.
I was given the ORIGINAL version of this book as a gift—long before I knew about the prophetic as a realm ALL Believers can enter. I had several false starts reading the book. With each round of attempting to read it I stopped short for the same reason—I felt there was more emphasis on experiences and the author’s revelations than on the Word of God. Fast forward to several years later, I decided to read this book again BUT by this time I had my own personal revelations and substantial teaching about the prophetic. I was/am still a WORD girl so as I prepared to read it I discovered THIS EXPANDED EDITION and boy was it a wayyyyyyy different read. EVERY IOTA of teaching is anchored in the word of God and turns it all back to the Godhead. There are endless stories of his or other giants’ personal experiences but EVERY account is in the framework of the Word of God. The Godhead is exalted in this book. EVERYTHING else is secondary. I absolutely loved this new writing voice—such that I have since bought another book by the author and I plan to read more of his works. At the end of the day, heavenly encounters are purposed by God to draw us and others into deeper relationship with Him. The encounters and revelations are not the endpoint, HE is—His Word, His will, and His way. This is the thesis statement of this book and I love it!!!!!!!!!!!!
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Reviewed in the United States on September 15, 2019

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