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Description
Making Ads Pay: Timeless Tips for Successful CopywritingWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/20/2011
ISBN: 9780486486017
Pages: 248
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
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4.8 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 4
3.5, Not 3.0
Color: Medium Set of 6
These balls were almost exactly what I needed. I was replacing my boy’s favorite ball, which is the 3” squeaky, spikey ball that fits in the chuck it launcher. Unfortunately I saw the shiny object next to it and because there were SIX balls and a dollar less, I failed to see that these are 3.5” balls instead of 3”…. Great balls but no fitty in the slingy. Buyer beware. No chuck it no problem. Save a buck.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 9, 2026
★★★★★ 5
MY CHIHUAHUA LOVES THESE BALLS!!
Color: Samll Set of 8
My little chihuahua, BamBam, is addicted to balls, especially little balls that squeak! However, any balls that have material on them, BamBam will tear them apart, swallow the material and then get an upset tummy! These balls saved the day! BamBam LOVES them & she cannot tear them apart! They hold up so well! No matter how much BamBam plays with them, they keep squeaking away!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 15, 2025
★★★★★ 5
Great thick squeaky ball
Color: Large Set of 2
These are good thick rubbery squeaky balls. My boy loves them! He's 75lbs. Strong chewer. I hav hard time squeezing to squeak, but he doesn't... He loves it!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 24, 2026
★★★★★ 5
Squeaky ball
Color: Large Set of 4
Perfect squeaky ball. Dogs love them. I love that they're durable and their thickness aids their durability. My Great Dane will play alone for hours with a ball.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 20, 2025
★★★★★ 5
Fun
Color: Interactive Dog Ball
Fun!
Second purchase. Solid and rugged for 22 lb dog. He loves it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 21, 2025
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