SKU: 17844728052

Typography: A Very Short Introduction

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Typography: A Very Short IntroductionTypography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style.

In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.

ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 02/01/2019
ISBN: 9780199211296
Pages: 176
Weight: 0.15lbs
Size: 6.80h x 4.30w x 0.40d
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SKU: 17844728052

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pradeepkanth
Phoenix, US
★★★★★ 4
Classy and sporty. Great value!
Color: Grey, Color: Grey
Excellent watch for the price. Looks sporty and dressy. More towards dress watch. Blue is dynamic. Strongly recommend blue for sporty feel. I was thinking of aqua terra. This come close to it with a price less than what i would have paid my state tax for omega aqua terra. My only concern is bracelet which i feel kind of OK. Better bracelet design would have made this watch much superior. 21 lug width is awful. Other than that, nothing to complain.
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Reviewed in the United States on July 13, 2020
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Tim Shepherd
Pawtucket, US
★★★★★ 5
Stunning Gentleman's Watch
Color: Grey
This is my second Tissot watch. It's quite stunning in person. The online photos don't do it justice. It has the look and feel of a much more expensive gentleman's watch which makes this purchase a great bargain. Tissot is a great reliable Swiss made watch brand. My first Tissot watch which is probably more than 20 years old still runs great. Very pleased with this purchase.
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Reviewed in the United States on October 16, 2025
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L.Lopez
Port Orchard, US
★★★★★ 5
Good Tissot Watch
Color: Grey
Arrived on time, in its original box, include a 2 year international warranty, into the box include a book with the Tissot brand history in Switzerland. Algo a second book with a whole catalog of Tissot watches men and women. The watch looks better when you put in on your wrist. The “naval” blue really gives the clock a classy look. The stainless steel workmanship is really good, the metal is bright and perfectly polished. The metal wristband quality is very good, did not have any problem to adjust the size , I went to my preferred clock workshop for this job, they extracted a few pieces of the band to fit to my small wrist size. Have to get used to the butterfly latch, but after a few days, now I learned to open and close it without any effort. The clock it’s very accurate, I’ve been using my Tissot for near a month and it just increased a few seconds per week. I do the setup and check accuracy with my pc clock. In short, It”s a good value watch, nice, good looking, accurate.
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Reviewed in the United States on August 1, 2021
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Lh2oson
Chelsea, US
★★★★★ 5
Class and elegance
Color: Gold
I absolutely love this watch! My grandson also loved mine so I bought him one for Christmas. This is the 4th Citizen watch I have purchased. 2 are ecodrive and 2 are battery powered. I have to say I do like the battery powered watches better for their weight, lots lighter on your wrist than the ecodrive I regularly used to wear. This watch has taken a beating, as it seems like I'm always hitting the face on something, and has performed beautifully. I figured that I would've replaced the crystal by now but I haven't had to. My grandson admired and wanted mine, (I can't part with it because it has special meaning) so I bought him the identical model. I have worn mine in water, extreme cold, and out to dinner. It looks and performs beautifully. This watch is classy, elegant and beautiful and it's not a giant timepiece although you may have to take it to your local jeweler for band sizing. There's videos on u tube but I don't recommend trying that for taking links out. I say beautiful because as a woman wearing this watch it's not overwhelming and screaming look at me I'm wearing a man's watch. However this watch is handsome looking on men, my husband and grandson lol. The band is smooth, doesn't kink or pinch my wrist and when fitted properly it doesn't end up face down or sliding over and staying over on the outside of my wrist. Only drawback for me is I'm not used to the day dial and sometimes when setting the time bc some months are shorter I tend to be a day ahead, easy fix. I've gotten lots of compliments on this watch and would definitely buy it again
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Reviewed in the United States on February 10, 2024
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Nick Brook
Houston, US
★★★★★ 5
5-Star Review: Sleek, Reliable, and Worth Every Penny!
Color: Gold, Color: Gold
I recently purchased this Citizen watch, and I'm thoroughly impressed! The design is sleek and modern, perfect for both casual and formal occasions. The Eco-Drive technology is a game-changer-no battery changes needed, just sunlight or indoor light to keep it running. The build quality feels premium, and the stainless steel band is comfortable yet durable. It keeps time accurately, and the dial is easy to read. For the price, this watch offers exceptional value and style. Highly recommend it to anyone looking for a reliable, eco-friendly timepiece!
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Reviewed in the United States on February 11, 2025

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