Pay in installments of $5.38 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 25 - Jul 30
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
JOICO - Blonde Life Brightening ShampooDescription Who is it for? Blonde, bleached, double processed or high lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hairs optimal pH level, banishes brass, and produces a luscious lather that most sulfate free shampoos simply cant muster. After a good rinse, your comb will slide smoothly and easily through soft, damp,
Description
Who is it for?
Blonde, bleached, double-processed or high-lifted blonde hair.
Introduction
Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
- Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away
- An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair
- Gently cleanses with rich lather
- Free of SLS/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright
Key Ingredients:
- SMARTRELEASE TECHNOLOGY - Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
- ARGININE - A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
- MONOI OIL - A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- TAMANU OIL - A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
How to Use:
- Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo
- Gently massage into a lather
- Rinse and repeat if necessary.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.8 ★★★★★
Based on 25 reviews
Sort
Product Reviews
★★★★★ 5
Love them!!
Size: Queen, Number of Items: 2, Size: Queen, Number of Items: 2
Ok I normally don't leave reviews but I had to on this pillow. I was looking forever for a pillow and was nervous about buying one because you know how that usually goes when it comes to buying pillows. They arrived compressed but when you unwrap them they blow up to be a heavy duty pillow. Firm but not too firm. I don't like super soft pillows that you can roll up in a ball with one hand, I like a pillow that gives support and these do just that. They are cooling as well they are pretty for a pillow with the unique design. If you are in the market for a pillow and reading this THEN BUY THIS PILLOW & come back to tell me thank you. I promise you will NOT be disappointed. No I didn't get paid to say any of this. I wanted to give a honest review where it deserves one! You will not be disappointed! Thanks for the fast over night shipping as well. Not to mention the pricing is on point. I can say right now you will not find 2 pillows of this quality & price.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2026
★★★★★ 5
Perfect pillows
Size: Queen, Number of Items: 2
Soft, but durable. Comfortable and cool during sleep.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
★★★★★ 4
Best pillow I’ve ever tried—hands down!
Size: Queen, Number of Items: 2
I’ve gone through a bunch of pillows over the years, but this BETU Cooling Pillow is by far the best one I’ve ever used. I sleep in literally every position—on my back, stomach, and sides—and this pillow works perfectly no matter how I’m laying.
It really does have a cooling effect, which I love as a hot sleeper. Just make sure your room is cool too, and it makes a big difference. It came vacuum-packed, but it fully expanded within just a few hours. I was able to sleep on it the same day it arrived, and it was super comfy right from the start.
I also washed and dried the pillowcase before using it, and it came out looking and feeling great—no shrinking or damage at all. Honestly, I look forward to going to bed every night now just because of this pillow. It’s supportive, comfortable, and totally worth it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 21, 2026
★★★★★ 5
Excellent pillows!
Size: Queen, Number of Items: 2
This pack came with 2 pillows, one firm and one that was flatter and squishy. I absolutely love the flatter one! Most comfortable pillow I've ever used! The firm one was a bit too much for me, but my husband loves it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 28, 2026
★★★★★ 3
It’s alright.
Size: Queen, Number of Items: 2
Not bad pillows. They are comfortable but mine came with an odd odor, kind of mildewy smell to it. Had to spray it down to tolerate sleeping on it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 5, 2026