SKU: 23884627719

Zag: The #1 Strategy of High-Performance Brands

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Description

Zag: The #1 Strategy of High-Performance Brands"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today companies need "radical differentiation" to create

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.



Binding Type: Paperback
Publisher: New Riders Publishing
Published: 09/01/2006
ISBN: 9780321426772
Pages: 178
Weight: 0.65lbs
Size: 7.90h x 5.30w x 0.50d
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SKU: 23884627719

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Vanessa
Natrona Heights, US
★★★★★ 5
Good shoe
Color: Black, Size: 7.5
Comfortable heels true to size they look so good with many different going out outfits. So far they have not broken in half so that’s a plus
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Reviewed in the United States on May 21, 2026
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Lauren Anderson
Lexington, US
★★★★★ 5
Love these shoes!
Color: Tan, Size: 7
Cute style, nice neutral color (exactly like the picture), and surprisingly comfortable too! Heels are wide and not too high.
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Reviewed in the United States on May 14, 2026
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Kathy Schweitzer
Alexandria, US
★★★★★ 4
Shoe fit
Color: Black, Size: 10
They are very cute and comfy. Just an impulse buy for me. I feally.had no use to wear heels.
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Reviewed in the United States on May 28, 2026
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Alyssa Kennedy
Fort Morgan, US
★★★★★ 5
BUY THESE
Color: Black, Size: 8
Shocked at how comfortable these shoes are. I spend a lot of time standing and moving around as an esthetician. I wore these 8-9 hours straight at work for 2 days and it was shocked at the comfort. They are just right height and cute with long pants. Super cute, I’m so glad i took a chance on these. I bought black and tan
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Reviewed in the United States on May 22, 2026
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Stephanie Price
Pawtucket, US
★★★★★ 5
Comfortable
Color: Tan, Size: 6
Very comfortable! I was able to wear these for a long period of time during the day and didn’t give me any issues. True to size. Color is great!
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Reviewed in the United States on June 4, 2026

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