SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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4.9 ★★★★★
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Penny Theriault
Alexandria, US
★★★★★ 5
SUPERB FOR AGGRESSIVE CHEWERS
Color: Betty Bigfoot
Our Silver Lab, Theo, is a VERY aggressive chewer who loves destroying balls! We bought Barkbox Betty for Theo’s Birthday, and it was almost a week before Theo removed the cover when he discovered the ball inside and he loves it! And it’s tough design seems to be holding up! Eager to figure out if it floats! We will definitely buy this high quality toy again!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 22, 2026
M
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Meg
Fort Morgan, US
★★★★★ 4
Too hard and heavy.
Color: Fowl Play
Very cute idea but my dog was not at all interested. It’s too hard for her to chew on. She didn’t even care enough about it to rip the outside. It’s hard and heavy. I will stick with the non-super chewer bark toys. They don’t last as long, but she loves them.
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Reviewed in the United States on September 2, 2025
J
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jennifer72
Lake Worth, US
★★★★★ 5
Tough & fun!
Color: Betty Bigfoot
This is my puppy’s favorite toy. I’ve bought 4 in case he eventually finds a way to destroy the ball because he is a 1 year old super-chewer. That said, this ball is TOUGH! It’s taken severe abuse from our dog & we couldn’t be more satisfied.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 19, 2026
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Sean Lamb
West Palm Beach, US
★★★★★ 1
Not as tough as they make it seem
Color: Buck Wild, Color: Buck Wild
My dog chewed it up and destroyed it in less than 4 hours. I have a GSP 8 month old. She’s definitely a super chewer but this didn’t last at all. The tail crumbled apart and she ate some of it.
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Reviewed in the United States on January 23, 2026
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Dash Piskator
Charlottesville, US
★★★★★ 3
This is a HEAVY Toy
Color: Buck Wild
This toy is HEAVY. Really good quality, but my dog hasn’t shown much interest. If you can find a way to get your dog to play with it, I’m sure it would last for awhile.
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Reviewed in the United States on May 25, 2026

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