SKU: 30332095775

What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

Sale price$35.19 Regular price$39.10
Save 10%

Pay in installments of $9.78 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 28 - Aug 2

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial DecisionsWHAT INVESTORS WANT Praise for What Investors Really Want "We all share behavioral traits that are major roadblocks to intelligent financial decisions. Bottom line: if you really want to achieve investment success, understand yourself and eliminate or minimize these traits. This book will help you do exactly that." John C. Bogle, Founder, Vanguard Funds "What Investors Really Want enables us to "post mortem" the financial decisions of ourselves and

WHAT INVESTORS WANT

Praise for What Investors Really Want

"We all share behavioral traits that are major roadblocks to intelligent financial decisions. Bottom line: if you really want to achieve investment success, understand yourself and eliminate or minimize these traits. This book will help you do exactly that."
-- John C. Bogle, Founder, Vanguard Funds

"What Investors Really Want enables us to "post mortem" the financial decisions of ourselves and others. The book is extremely valuable for theory, as a survey of how the human animal makes financial decisions, and for the practice of making smarter financial decisions."
--Harry M. Markowitz, Rady School of Management, University of California, San Diego; winner, Nobel Memorial Prize in Economic Sciences

"In investing, we are often our own worst enemies. Meir Statman, an expert in behavioral finance, explains the common errors to which we are prone and helps us make smarter decisions about our investments."
--Burton Malkiel, bestelling author of A Random Walk Down Wall Street

"A masterly review of the many pitfalls and challenges facing market participants today, written by one of the founders of the field of behavioral finance. This volume should be required reading for all investors and their financial advisors "
--Andrew W. Lo, Harris & Harris Group Professor of Finance at the MIT Sloan School of Management

"What a gem Meir Statman is a wise and engaging teacher, and after reading his book, I will be a wiser, better, less anxious investor."
--Don Ezra, co-chair, global consulting, Russell Investments, and co-author of Pension Fund Excellence and The Retirement Plan Solution

"The first step to good investing is always the same, 'know thyself'. If you read this book and don't recognize a lot of yourself in it, you're just not paying attention "
--Cliff Asness, founding and managing principal, AQR Capital Management LLC

"Meir Statman, a leading light of behavioral finance, shines the bright light of modern neuropsychology on all the mental demons that conspire to make you poor. He'll make you laugh, he'll make you cry and, best of all, he'll improve your bottom line."
--William Bernstein, bestselling author of The Intelligent Asset Allocator

Combining the new field of behavioral finance with the real world of investing, this engaging new book explores the mind-sets and motivations behind the major money decisions--and most common mistakes--that investors make every day. With insider's insight, and a storyteller's voice, behavioral finance expert Meir Statman reveals What Investors Really Want . . .

  • Investors want bigger profits with lower risks. How our desire for free investment lunches can leave us with no lunches
  • Investors want to play and win. How our desire to win the investment game can turn us into losers
  • Investors want to save money for tomorrow and spend it today. How we struggle between spending too much and spending too little
  • Investors want status, respect, and social responsibility. How to know what's really important in life
  • Investors do not want to face financial losses. How to recognize and confront the regret that accompanies losses

You'll also learn how age, gender, genetics, and personality affect your investment decisions and how people of different countries and cultures think about risks and returns, poverty, and wealth. You'll discover how behavioral finance provides key insights into the behavior that has rocked investment markets in recent years. And, most important, you'll learn to recognize the desires, thoughts, and emotions that drive your own investment decisions--so you can drive better on your road to investment success.

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/16/2010
ISBN: 9780071741651
Pages: 286
Weight: 1.25lbs
Size: 9.27h x 6.19w x 1.06d
Award: Axiom Business Book Awards - Gold Medal Winner

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 30332095775

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.9 ★★★★★
Based on 29 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
D
Verified Purchase
Danay
Boise, US
★★★★★ 4
Pequeño pero bonito
Color: Black, Size: 4.1 Ounces, Color: Black, Size: 4.1 Ounces
Es pequeño para una sola taza de café, pero muy bonita
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 5, 2025
K
Verified Purchase
Kavisha Shah
Lake Worth, US
★★★★★ 5
Cute Expresso Shot Cup!!
Color: White, Size: 4.1 Ounces
Sucha cute expresso shot cup!! I make all my coffess in this cup!! Its not even that short nor too big !! Works great for double expresso shot!! Truely in love with the cup!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026
A
Verified Purchase
Abraham y Jetzabel
Alexandria, US
★★★★★ 5
Good product.
Color: Bright Silver 2 Pcs, Size: 4.1 Ounces, Color: Bright Silver 2 Pcs, Size: 4.1 Ounces
The measuring jug is resistant, made of stainless steel and with clear marks that make it easier to measure liquids accurately from the inside. The handle is comfortable and the pourer helps to serve without spills that is always a mess at that moment.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 19, 2026
D
Verified Purchase
D
Louisville, US
★★★★★ 5
Great scale that needs some improvements to be perfect
Color: White, Color: White
Very accurate scale, looks good in white, timer works nicely and I do like the concept of the ratio conversion. Shown in photos with 0 measurement drift over time, even without the silicone mat. To make this the best scale in the price range, I would change: - The auto timer function. Timing currently stops if you pick up the brew to swirl; you must completely restart the process if you do happen to pick it up. I would change that to only stop on user input (pressing a button). - The ratio conversion. Why offer XX.0 precision if you can only change the ratio in whole amounts? I'd suggest offering 0.1 increments, selectable with +/- buttons instead of cycling through. - The silicone mat is not well affixed and slides around. Kind of useless as-is and I just keep it off. I would wrap the whole thing around the measurement platform, similar to how the Greater Goods scale does it, to really keep it secure. It's not perfect, but for the price, it's a 4.5/5 for me. Rounding up to 5 since a 4 is considered "bad" by today's online rating standards.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 22, 2025
D
Verified Purchase
donttellitme
Houston, US
★★★★★ 5
IMO, a filter coffee lovers best scale option on a budget. Solid grade A choice.
Color: Black
I have two other .1mg "coffee" or food scales that I used regular for pour overs. I saw this has 4x display on real time flow rate, g/mg weight, timer, and grounds to water ratio for a solid price and purchased this after reading some reviews. One of my scales has these features, but the workflow on this scale just clicked a ton better for me. The beep isn't super loud annoying which is a major relief, as I just couldn't keep sound on on my other scale due to that trigger honestly. I tried brew mode immediately and will now only use that when making a pour over. Loved the beep alerting when I finally hit the proper ratio and I like it keeps my final info on screen after the brew for my study. I can actually practice my technique now and not have split attention as much. This is still compact, but fits a larger carafe well whereas my other scale is a better fit for the espresso machine. The display is clear and buttons have a slight tactile sensation from the print, but are still the capacitive touch based style. I tested it with weights and it is my most accurate scale, it hit the .1g accurately every time or at worst would fluctuate back and forth quickly from the true value (more than enough for me to trust it). It updates and tares from power on fairly fast, it reacts fast enough to touch to not make me pause much. My nitpicks are that the front clear matte plastic isn't quite uniform flat viewed at an off angle giving it a cheaper look, but that doesn't affect functionality at all and truth is, it really was very affordable for the feature set I feel. The second nitpick was that the scale's mat does not grip well or fit securely over prompting it to move around easily. For this I had to modify using some rubberized grip tape on the surface of scale underneath the mat itself. Now it doesn't slide from vibration and if any pressure down it doesn't slip. I could have removed it totally, but it is attractive and useful once stabilized. With that modification done, I can fully recommend this scale for filter coffee lovers at any price. Great product, hopefully lasts me a long time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 16, 2025

recommand products