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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.7 ★★★★★
Based on 7 reviews
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Product Reviews
★★★★★ 5
I bought myself one and this one was gift for a friend.
Color: Cloud White, Material Type: Paper, PU
Very classy travel jewelry box. Just the size. Made well.
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Reviewed in the United States on May 19, 2026
★★★★★ 4
Nice Jewelry Box
Color: Jelly Pink, Material Type: Paper, PU, Color: Jelly Pink, Material Type: Paper, PU
Really nice jewelry box just smaller than expected. My fault for not checking the dimensions first. It’s a great value for the price.
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Reviewed in the United States on May 11, 2026
★★★★★ 5
Nice little jewelry box
Color: Cloud White, Material Type: Paper, PU
Just what I wanted in size and available compartments. The only thing I am hesitant about is the paper outside. Mine is white and may get dirty quickly.
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Reviewed in the United States on March 16, 2026
★★★★★ 5
A Lovely and Useful Gift
Color: Cloud White, Material Type: Paper, PU
I bought this SONGMICS jewelry organizer box as a gift and it was a great choice. The design is beautiful and it keeps jewelry well organized. It’s compact and perfect for travel or everyday use. The person I gave it to loved it and uses it all the time.
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Reviewed in the United States on March 8, 2026
★★★★★ 5
Small and cute!
Color: Cloud White, Material Type: Paper, PU
Its perfect!
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Reviewed in the United States on May 25, 2026