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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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★★★★★ 4
Nice watch
Color: Green/Green
Very happy with my purchase, rated the purchase with 4 stars due to the band being very stiff, holds doesn't line up to fit wrist properly, don't recommend for seniors to purchase, very difficult to put on.
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Reviewed in the United States on January 6, 2026
★★★★★ 5
Bonito Timex
Color: Green/Green
Bueno, bonito y barato.
El envío super rápido, 7 días. Perú 🇵🇪.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
It's a Solar timex.
Color: Green/Green
It's Solar. Light weight. Probably won't need a battery change for a long time. Takes a Lickin keeps on tickin.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Amazing solar
Color: Green/Green
You will love it
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Reviewed in the United States on April 21, 2026
★★★★★ 3
Feels cheap, not good for old eyes.
The watch seemed to work good. But it felt cheap, and I was looking for something with better illumination and easier to read. I ended up returning it.
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Reviewed in the United States on October 3, 2025