SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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Hilda Bossio
Massapequa, US
★★★★★ 1
El pantalón más malo que he comprado en mi vida
Size: X-Small, Style: Standard, Color: Gray
El pantalón es muy malo se descosen las costuras
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Reviewed in the United States on January 24, 2026
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Kindle Customer
West Palm Beach, US
★★★★★ 2
Not plus 2x
Size: XX-Large, Style: Standard, Color: Navy
Runs so small....said equal to 22/24.....not even close as I wear 20 but like baggy scrubs.
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Reviewed in the United States on November 29, 2023
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Amazon Customer
Carnegie, US
★★★★★ 5
My picky dog loves them.
Size: 3.5 Ounce (Pack of 2), Style: Chicken Chips, Size: 3.5 Ounce (Pack of 2), Style: Chicken Chips
I try to give my dog, whom I love so much, the healthies food and treats that i can. She is so very picky and it's difficult to find things she likes. She loves these treats and expectes one every morning. She litterally waites by the pantry door for one. The are healthy Human grate chicken chips. Makes me feel better about giving her a treat. I would Highly recommend.
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E J W
Lake Worth, US
★★★★★ 5
Treats
Size: 3.5 Ounce (Pack of 1), Style: Chicken Chips
Puppy likes them
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Reviewed in the United States on April 21, 2026
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Beatrice Antunes
Charlottesville, US
★★★★★ 5
my dog is obsessed with these
Size: 3.5 Ounce (Pack of 1), Style: Chicken Chips
my senior lhasa apso loves these. he smells them and takes it with happiness and excitement! he loves these, can't get enough.
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Reviewed in the United States on April 4, 2026

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