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Description
ENCYCLOPAEDIA of HEISEY ADVERTISING - Volume II: Advertising to the PublicA. H. Heisey & Co. (1896 1957) was an innovator and leader in the glassmaking industry. In addition to introducing hundreds of new designs in glassware and numerous improvements to the glass production process, Heisey also pioneered new ways to market glassware as one of the first glass manufacturers to advertise directly to the public. This second volume of a 3 part set covers Heisey print advertising to the public. Between 1911 and 1954, Heisey
A. H. Heisey & Co. (1896-1957) was an innovator and leader in the glassmaking industry. In addition to introducing hundreds of new designs in glassware and numerous improvements to the glass production process, Heisey also pioneered new ways to market glassware as one of the first glass manufacturers to advertise directly to the public. This second volume of a 3-part set covers Heisey print advertising to the public. Between 1911 and 1954, Heisey created over 300 different ads directed to the general public and placed them in magazines in more than 800 instances. Ads were placed in several well-known magazines and journals such as Good Housekeeping and LadiesÕ Home Journal, as well as more specialized publications such as The Fra and Boston Cooking-School Magazine. This volume presents clear reproductions of almost all of the known ads in a chronological format so that the ads may be experienced as they were placed and as the company grew.
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