SKU: 37677222526

Quest for Alpha (Bloomberg)

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Description

Quest for Alpha (Bloomberg)The final word on passive vs. active investing The debate on active investing stock picking and market timing versus passive investing markets are highly efficient and almost impossible to outperform has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses costs,

The final word on passive vs. active investing

The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book

  • Presents research, data, and quotations that reveal it's extremely difficult to outperform the market
  • Explains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks
  • Other titles by Swedroe: The Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan

Investors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the "Holy Grail of Investing." The Quest for Alpha demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.



Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/08/2011
ISBN: 9780470926543
Pages: 190
Weight: 0.73lbs
Size: 8.77h x 5.79w x 0.81d
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SKU: 37677222526

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barbara schmitt
Waukegan, US
★★★★★ 5
Zinc one in the disk is awesome
Size: 0.49 Ounce (Pack of 1)
Love dermatone products should sell it in stores love love!!
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Reviewed in the United States on August 29, 2025
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MrIncognito
Birmingham, US
★★★★★ 5
Super portable sunscreen
Size: 0.49 Ounce (Pack of 1)
These are awesome for keeping in a backpack, a kids sports bag, or just dropped in your pocket while traveling. I probably would want to use this as my primary sunscreen on the regular just due to size but it's amazing for reapplying during the day.
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Reviewed in the United States on August 31, 2021
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Erica
Chelsea, US
★★★★★ 5
Great sunscreen!
Style: SPF 50 Stick, Size: 0.49 Ounce (Pack of 1)
Great sunscreen for babies/toddlers. It works well and it was a breeze to apply. It did take some effort to rub in. The product itself is very small, so it’s convenient to carry in your pocket or throw in a bag. But I’ve also misplaced it a few times.
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Reviewed in the United States on June 2, 2026
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Kelsey Lauren
Lowell, US
★★★★★ 5
Nice sunscreen!
Style: SPF 50 Stick, Size: 0.49 Ounce (Pack of 1)
My favorite toddler sunscreen! We mainly use this for my toddlers face and neck, as it’s easy application and doesn’t get all over my hands. Would definitely recommend, it’s easy to have in your diaper bag!
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Reviewed in the United States on May 28, 2026
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Heather
San Leandro, US
★★★★★ 5
Good for face application, small, takes effort to rub in
Style: SPF 50 Stick, Size: 0.49 Ounce (Pack of 1)
Bought this because I thought it might make face application easier with my toddler. He definitely prefers it, mostly because he thinks it’s fun to apply and he can do it himself. But it also takes a little more effort to rub in than just the thin normal liquid copper tone baby mineral sunscreen. Gives pretty good protection though, once it’s all rubbed in! It rolls up like a deodorant stick, so you can keep it low. It’s very small, like the palm of your hand, so it’s best just to use for face. If you use it on the whole body, you’ll run out fast. It’s nice to slip into the diaper bag without it adding too much weight or worrying that it’ll open and get everywhere!
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Reviewed in the United States on June 27, 2025

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