SKU: 38895411998

What Women Want: The Science of Female Shopping

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Description

What Women Want: The Science of Female ShoppingThe author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

The point is, writes Underhill, while men were busy doing other things, women were becoming a major social, cultural, and economic force.

And, as he warns, no business can afford to ignore their power and presence.

Binding Type: Paperback
Publisher: Simon & Schuster
Published: 07/19/2011
ISBN: 9781416569961
Pages: 214
Weight: 0.53lbs
Size: 9.22h x 6.32w x 0.54d
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SKU: 38895411998

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Chief TB
Charlottesville, US
★★★★★ 5
A great sport visor
Size: One Size, Color: (100) White / White / Reflective
My head is small so a lot of visors don’t fit because of the Velcro. This is perfect and the ability to wet it for coolness is great. Love it for tennis.
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Reviewed in the United States on August 14, 2025
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M. O'Mara
Carnegie, US
★★★★★ 5
Great for running
Size: One Size, Color: (001) Black / Black / Reflective
Hat fits well and worked great for my marathon. The Velcro doesn’t pull on my hair.
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Reviewed in the United States on November 24, 2025
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Kirsten Myers
Lake Worth, US
★★★★★ 5
Cute and comfortable, though a little big without tightening a bit
Size: One Size, Color: (100) White / White / Reflective
Love the bright color and material. It fits a little big at first but has the ability to tighten quite a bit so it should be fine like it is for me. I just have a smaller head. It has great coverage. Feels comfortable as well.
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Reviewed in the United States on January 7, 2026
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JuJu
Fort Morgan, US
★★★★★ 4
Perfect fit
Size: One Size, Color: (001) Black / Black / Reflective
I ordered this to wear during my upcoming vacation. It will shade my face from direct sunlight. I initially wished the brim was just a tad bit shorter but then I realize the current brim size will serve the purpose; that being the reason why it was purchased.
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Reviewed in the United States on June 24, 2025
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Angee
Louisville, US
★★★★★ 5
Buy it!
Size: One Size, Color: (001) Black / Black / Reflective, Size: One Size, Color: (001) Black / Black / Reflective
This hat (visor) is by far one of the most comfortable ones I’ve ever worn! Absolutely love it!!!!
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Reviewed in the United States on May 18, 2026

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