SKU: 43018091770

The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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SKU: 43018091770

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4.1 ★★★★★
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Nikkie A. Rice
Belleville, US
★★★★★ 5
Great resource
Format: Paperback
Great resource for clinicians
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 17, 2026
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Comprehensive Reviews by Tammy
Dallas, US
★★★★★ 5
Review from a Registered Nurse
Format: Paperback
The DSM-5-TR Desk Reference from Medical Creations is a fantastic addition to my professional resources. It arrived quickly and was surprisingly affordable for its quality. Despite being paperback, the durable cover promises longevity, making it a reliable companion for years to come. The book's size is perfect for quick consultations and fits neatly on any bookshelf. The writing is clear and professional, striking a balance that's both informative and accessible. The layout is intuitive, facilitating easy navigation and swift access to specific details. Clear fonts and consistent formatting enhance readability throughout. Overall, this desk reference is a fantastic resource for mental health professionals. Its concise format is a practical solution to the bulkiness of the full DSM-5-TR, ensuring essential information is always at hand. Highly recommended!
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Reviewed in the United States on April 11, 2025
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Melanie Henry
Cuba, US
★★★★★ 5
Concise and easy to use
Format: Paperback
This is a great companion to the full DSM-5-TR!
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Reviewed in the United States on December 29, 2025
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Claire Saint Lucien
Charlottesville, US
★★★★★ 4
Interesting book.
Format: Paperback
No more surprise very useful book. You can even use it and ask clients about their symptoms to confirm the suspected diagnosis.
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Reviewed in the United States on October 26, 2025
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Emily Kwekel
Carnegie, US
★★★★★ 5
perfect
Format: Paperback
i use this all the time for on the go for home visits. super helpful for immediate psychoeducation with clients to explain their diagnoses reflecting their symptoms.
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Reviewed in the United States on October 24, 2025

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