SKU: 45253658450

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

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Description

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.

Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.

Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d

Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
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SKU: 45253658450

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anthony f. lopinto
Fort Morgan, US
★★★★★ 5
Good product
Color: Cannoli, Size: Large
Great quality and awesome looking. Easy install.
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Reviewed in the United States on March 28, 2026
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Christine J
San Leandro, US
★★★★★ 5
Love this for our dog
Color: 5 in 1, Size: Small
These are wonderful. They're made well and are the perfect size for small and medium dogs. My yorkie loves them and they're a fun toy to fetch. We love the cannoli and eclair the best since we make those desserts in real life. Packaged well and shipped fast.
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Reviewed in the United States on April 2, 2026
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Michele
Cuba, US
★★★★★ 4
Fun dog toy
Color: 5 in 1, Size: Small
Cute dog toys but don’t last long- my dogs are only 11 pounds
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Reviewed in the United States on January 22, 2026
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Nita
New York, US
★★★★★ 5
Great
Color: Cannoli, Size: Small
Very durable for my teething puppy. She loves the squeaker
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Reviewed in the United States on May 12, 2026
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Aunt Virginia
Alexandria, US
★★★★★ 5
A Nice Treat for Doogies!
Color: Cannoli, Size: Large
This is a super adorable doggie toy. I bought the cannoli for my son's beagle. There are no "legs or arms or noses" to bite off and swallow - just a cute little cuddly roll with embroidered features.
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Reviewed in the United States on October 27, 2025

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