SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
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SKU: 45629737628

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Dee
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★★★★★ 5
Great tee
Size: X-Large, Color: Medium Grey Heather
It’s a nice cotton material…not thin, just perfect. After washing, it also kept its shape.
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Reviewed in the United States on February 18, 2026
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Carnegie, US
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Size: Small, Color: Navy
Nice fit ,lightweight ,good quality and very very affordable ,comfy.Recommended
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Dave F
San Leandro, US
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Runs small
Size: XX-Large, Color: Navy
Definitely go a size up. These run a whole size smaller than designated. Material is also heavier than a regular t-shirt. Quality seems okay
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Waukegan, US
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Fits well and comfortable!
Size: Large, Color: Eggshell White Black Mariner Stripe, Size: Large, Color: Eggshell White Black Mariner Stripe
This shirt fits my husband very well, it is true to size. It is soft and stretchy enough to be comfortable. I bought this as part of a costume but my husband wears it around the house now because it's so comfy.
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Reviewed in the United States on December 24, 2025

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