SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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M
Michael O'Neal-Petterson
Phoenix, US
★★★★★ 3
Expensive for What You Get
Flavor Name: Braided Stick (Chicken), Flavor Name: Braided Stick (Chicken)
My dogs love chews and I like to try different kinds. I thought they would be longer lasting since they are braided and turkey tendon. These come in a small bag with just a few chews. The chews aren't very big either. They are chewy but not so much that they take a while to eat. I gave one to my 36 lb labradoodle and he finished it in a couple minutes - so it isn't a long-lasting treat at all. At this price point, I would expect more treats or something that lasts a while. My dog loved these but I expect more bang for my buck.
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Reviewed in the United States on December 31, 2025
S
Seri Lynn
Grantham, US
★★★★★ 4
Great braided dog snacks, good ingredients - cost a bit much for the number you get
Flavor Name: Braided Stick (Chicken)
I ordered these Chicken flavored Turkey Tendon Braided Sticks for my three medium sized dogs. I had hoped these would last a little while so gave them one each (there was only like 6 in the pack), but they gobbled them down before I even realized it. They really loved them. I would love to get them these as a special treat every now and again, but they're just too expensive no longer than they last. I know that they're quality treats, made with good ingredients and that really matters, still for no more than you're getting I feel they should cost about a third less. At this rate they're about $3 a piece, and I could get more of some other treat for that price. But if you don't care about the pricing and want only the best for you dogs, then this would be a perfect choice.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 5, 2026
K
Karie Watterson
Los Angeles, US
★★★★★ 5
Dog chew treat
Flavor Name: Braided Stick (Chicken), Flavor Name: Braided Stick (Chicken)
​I recently purchased these Turkey Tendon Braided Sticks for my dog, and they have been a huge hit. Here are a few reasons why we both liked them: ​High Engagement: My dog was immediately interested and stayed busy with the chew. ​Healthy Ingredients: I appreciate that they are a Turkey Tendon Recipe, which feels like a much healthier alternative to some other chews on the market. ​Quality Design: The braided texture seems to help with the chewing experience and likely helps keep teeth clean. ​I will definitely be buying these again. If you're looking for a treat that is both enticing and made from good ingredients, I highly recommend giving these a try!
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Reviewed in the United States on January 3, 2026
A
Amazon Customer
Grantham, US
★★★★★ 4
My Dog Loves Them, But They Don’t Last Long
Flavor Name: Braided Stick (Chicken)
My dog loves these iPaw Turkey Tendon Braided Sticks, but they don’t last as long as I expected. They keep him entertained for a short while and are tasty enough that he eagerly chews them. The natural ingredients are a nice touch, making them a satisfying treat despite the shorter chew time. Overall, a tasty snack my dog enjoys, even if it’s fairly quick to go through.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 3, 2026
D
Verified Purchase
Dovesmith
Cuba, US
★★★★★ 5
CLEAN Supplement w/Positive Benefits
Size: 90 Count (Pack of 1), Size: 90 Count (Pack of 1)
Very PURE supplement. No extremely nasty fillers or chemical compounds which is hard to find today on the market. I feel as though it's helping slightly with my energy levels, with Mag. Malate being the key. I take one every morning on an empty stomach with a probiotic and 24oz of water. Then a Mag. Glycinate at night to encourage sleep. The combination of these two Magnesium's have encouraged more regular bathroom visits for me when consistently taken (do not exceed 400mg-500mg or severe laxative effects can take place). It is a larger pill but I have not had issues with swallowing- as I can have with others. Yes, a bit more costly than similar types but this brand focuses on main ingredients. Will buy again! Impressed with the company's quality and transparency.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 24, 2026

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