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Description
Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual PropertyWhether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information,
Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company's profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.Binding Type: Paperback
Publisher: Amacom
Published: 10/20/2011
ISBN: 9780814434987
Pages: 288
Weight: 0.78lbs
Size: 9.02h x 5.98w x 0.72d
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4.6 ★★★★★
Based on 17 reviews
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Product Reviews
★★★★★ 5
An epic naval history decades in the making
Format: Hardcover
Excellent ending to Dr. Rodger's three book series "A Naval History of Britain", with the same level of detail and interesting presentation of facts I have come to expect from reading other of his works over the years. For anyone interested in a comprehensive naval history of Britain (from which the US Navy inherited much of its tradition), I would highly recommend this series. In addition, "The Wooden World: An Anatomy of the Georgian Navy" is also quite a good read. My (incomplete, sadly) collection of Dr. Rodger's works will continue to hold a special place on my naval history shelf for easy reference in the future.
I also hope Dr. Rodger's health has improved.
The shipper unfortunately did not pack this book well, resulting in minor damage (mostly cosmetic - book is still entirely readable).
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Reviewed in the United States on July 13, 2025
★★★★★ 5
Don't be in a hurry
Format: Hardcover
A fine winter read...maybe two or three winters. Very detailed history.
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Reviewed in the United States on October 9, 2025
★★★★★ 5
My review
Format: Hardcover
Very good, fitting end of the N.A.M. Rodgers trilogy.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Answers Many Questions about Naval Developments
Format: Hardcover
The history offers a detailed and well organized account of the Royal Navy as it transitioned from sail to steam. Coverage included personalities, technology, tactics and strategy. The combination provided a complete appreciation of the dynamics at play, some unexpectedly. The details might be a bit much for a casual reader but offered plenty of avenues for research not available or compiled in one source. I look forward to the final volume, which should describe another watershed era.
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Reviewed in the United States on February 20, 2026
★★★★★ 5
Great Book with a different perspective
Format: Hardcover
This will be a short review of a very long book. I ordered the book expecting more of a history of the British Navy, but this is more of a history of Britain with respect to its navy. It is still excellent and authoritative, just different than I expected. I really appreciate a somewhat different perspective than I have found in some other books. For example, any discussion of Jackie Fisher I have read previously seemed to border on the hagiographic, whereas here he seems to get a very evenhanded appraisal. A great book, highly recommended.
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Reviewed in the United States on November 17, 2025