SKU: 51499917391

If Youre In A Dogfight Become A Cat

Sale price$675.00 Regular price$750.00
Save 10%

Pay in installments of $187.50 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Sep 20 - Sep 25

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 51499917391

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.9 ★★★★★
Based on 5 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
A
Verified Purchase
AC
Cuba, US
★★★★★ 5
Fit my 2014 Accord perfectly
Size: AF476
Seems to be the same quality as OEM. Fit perfectly. Easy to install.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 24, 2026
B
Verified Purchase
Becca
Fort Morgan, US
★★★★★ 4
Affordable priced. Fits well
Size: AF377
They work good in my 2019 Toyota RAV4
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 11, 2026
M
Verified Purchase
MarkC
Massapequa, US
★★★★★ 5
Perfect fit, slid right into place and locked like it should
Size: AF943
Wanting to correct my previous review (I reviewed the incorrect item). This product fit perfectly in my vehicle- my apologies for the first review; perhaps Amazon or the vendor can replace the first review with this one. I am very pleased with this item.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026
C
Verified Purchase
Carole R. NAPOLI
Massapequa, US
★★★★★ 5
Great filter
Size: AF741
Fit out Toyota Prius V 2014 perfect. Well made too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
D
Verified Purchase
David
Bozeman, US
★★★★★ 5
Efficient and Easy-to-Install Cabin Air Filter
Size: 1 Count (Pack of 1)
I recently installed the ECOGARD XC35519 cabin air filter in my 2019 Honda Accord, and the experience was straightforward. The filter fit perfectly, and the installation process was quick—taking only about 10 minutes. Since the replacement, the cabin air feels noticeably fresher. While the filter doesn’t include activated carbon for odor removal, it effectively traps dust, pollen, and other airborne particles, enhancing overall air quality. For those seeking an affordable and reliable option to maintain clean cabin air, the ECOGARD XC35519 is a solid choice.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2025

recommand products