SKU: 54299787627

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentTHE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all in one guide combines the collective insights of top digital marketers, consultants, and academics each one an expert in his or her field.

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you'll be able to:

  • Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
  • Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
  • Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
  • Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
  • Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action--and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 10/09/2013
ISBN: 9780071819503
Pages: 368
Weight: 1.35lbs
Size: 9.27h x 6.35w x 1.25d
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SKU: 54299787627

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marie johnson
Los Angeles, US
★★★★★ 5
Quality
Color: Gold
Very good
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Reviewed in the United States on May 25, 2026
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Verified Purchase
tyrone_shulaysis
Lowell, US
★★★★★ 5
quality
Color: Gold
Great quality.
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Reviewed in the United States on May 15, 2026
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Jill Nicely
Boise, US
★★★★★ 4
so elegant but best for softer foods
Color: Gold, Color: Gold
I am impressed with this gold silverware. I was surprised because they are very light, but they are also elegant. The handles are a little longer than the usual plasticware, so holding them, using them to eat, made me feel like the meal was elevated. These would be perfect at a garden party, a brunch, a fancy picnic. I love that there are equal numbers of knives, forks, and spoons, and they would look beautiful at place settings, or just tossed into glasses for people to grab what they need. My one misgiving about recommending these for any occasion is the knife. It’s just not sharp, and like the other pieces, it is lightweight. It’s great for spreading butter onto a roll and could cut through soft foods like pasta or cake. But any attempt to cut through a piece of meat or a starchy vegetable that’s just lightly cooked will result in the knife snapping in half. But if you’re serving relatively soft foods (brunch would be perfect!), then this is an elegant, easy solution to feed a lot of people while keeping cleanup to a minimum.
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Reviewed in the United States on March 7, 2026
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Christine B.
Bozeman, US
★★★★★ 5
Durability and reliability
Color: Gold
Very durable. Loved them
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Reviewed in the United States on May 5, 2026
R
Rose Patterson
Carnegie, US
★★★★★ 5
Fancy enough for a wedding, easy enough for a backyard party
Color: Gold, Color: Gold
I picked up this 300 Pack Premium Heavy Duty Gold Plastic Silverware set for a recent gathering, and honestly it worked out better than I expected. When you’re hosting a larger group, the last thing you want to worry about is running out of utensils or washing a mountain of dishes afterward, and this set definitely helped with that. First off, the 300-piece set is really convenient. You get 100 forks, 100 spoons, and 100 knives, which made it easy to plan for about 100 guests without having to buy multiple packs. Everything arrived neatly organized in a clear storage box, which actually made it super easy to keep things tidy until party time. The gold metallic finish is surprisingly nice. It gave the table a more polished, elegant look than standard plastic cutlery. I used them for a semi-formal dinner setup, and they blended in well with the decorations instead of looking cheap or out of place. As for durability, they’re definitely heavier than typical disposable utensils. The forks handled pasta and salads just fine, and the knives worked well for softer foods like chicken and cake. They’re not quite the same as real metal silverware, of course, but for plastic they’re pretty sturdy and didn’t snap or bend easily. I also appreciated that they’re BPA-free and disposable, which made cleanup incredibly simple once everything wrapped up. The only small downside is that if you’re cutting tougher foods like steak, you might notice the knives aren’t quite strong enough for that. But for most party foods, buffets, and desserts, they work perfectly well. Overall, this is a great option for parties, weddings, or large dinners when you want something that looks nicer than basic plastic but still want the convenience of disposable utensils. I’d definitely use them again for future events.
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Reviewed in the United States on March 7, 2026

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