SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Description

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Frank
Charlottesville, US
★★★★★ 1
Order one size smaller
Not true to size and the color is also not as expect.
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Reviewed in the United States on March 24, 2026
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Grey Obregon
New York, US
★★★★★ 5
Fit/Feel
Size: X-Small, Color: Navy
I have ordered other medline scrubs from other sellers and these particular pants are by far the best fit and the best feel. The quality of this fabric is not only extremely comfortable, but also makes the pants fall/fit differently around the hips and waistline. By far the best medline scrubs I have ever bought. Now I'm trying to find the exact match for the tops. For others looking to buy medline scrubs: I have a very athletic body type, so hospital grade scrubs fit me best, and that's why I choose medline. Others such as grey's anatomy and the like tend to be too snug around my hips and thighs and look unprofessional. So keep that in mind if you're not the athletic body type or if hospital surgical scrubs don't fit your style
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Reviewed in the United States on June 10, 2020
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Amazon Customer
Pawtucket, US
★★★★★ 3
Inaccurate photo of scrub pants
Size: XX-Large, Color: Black
Scrubs fit fine. However. The string isn’t brown. It is a dark hunter green. So the nice looking contrast with the string that is shown in the pictures isn’t what was delivered. I contacted the manufacturer and they were zero help since I bought off of Amazon
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Reviewed in the United States on June 23, 2025
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Carol Varney
Omaha, US
★★★★★ 5
Medium fits 5’8” 148-155 comfortably
Size: Medium, Color: Ceil Blue
These scrubs are just like the OR scrubs I’ve been provided by my jobs as a travel nurse. Durable, medium weight, wash and wear. Medium fits my 5’8” 148 - 155 lb hour glass figure. Kinda snug at 155 but I’m losing the holiday fluff to stay in this size.
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Reviewed in the United States on March 16, 2026
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Ella
Louisville, US
★★★★★ 4
Comfy!
I know my picture is not a good picture of the pants. Love these scrubs. They are reversible which makes the pants fit weird at first but once the draw string is tied. They fit good. My underwear doesn’t show when i bend down (this is something most women’s scrubs do). Material is thin and breathable but not see-through. I love this blue color and I will definitely be getting more colors.
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Reviewed in the United States on September 29, 2024

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