SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Mike G
West Palm Beach, US
★★★★★ 4
Not my ideal, but a good shirt for the money
Size: Large, Color: Light Olive, Pocket Description: Front Pocket
This is a heavier-weight shirt than the standard inexpensive tee. The material is a bit stiff, even after washing. As with most of the Amazon brand shirts of various types I have bought, the sleeves are a bit shorter than I would like. Both the sleeves and overall length are shorter than the Russell Athletic shirts I usually buy, although this cost quite a bit less. The fit is also a bit more snug, so I would say it runs just a bit small.
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Reviewed in the United States on December 21, 2025
L
Verified Purchase
Luis O.
Massapequa, US
★★★★★ 5
awesome shirt
Color: Off White&black, Size: XX-Large
really was expecting to hate this shirt for some reason, but was extremely pleased with it. the fabric is not my favorite, but was still comfortable and the fabric helps retain the shape and colors. horizontal stripes can be tricky but the off white color helps as does the texture of the fabric. love it.
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Reviewed in the United States on February 12, 2026
G
Verified Purchase
Gayle Green
Belleville, US
★★★★★ 5
Nice Shirt
Color: Green&white, Size: Medium
Love shirt
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Reviewed in the United States on May 1, 2026
B
Verified Purchase
Beatlebum999
Boise, US
★★★★★ 5
Great men's Tshirt
Color: Off White&burgundy, Size: XX-Large
Great men's TShirt looks great comfortable good quality good brand good price nice colors. Fast delivery Thank you Amazon
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Reviewed in the United States on June 6, 2026
J
Verified Purchase
Jeremy
Port Orchard, US
★★★★★ 4
As far as punk rock inspired shirts go this one is
Color: Off White&black, Size: XX-Large
The shirt looks nice but the material isn't what it looks like in the picture. It's actually kind of thick, almost like a weaved cotton pattern, if that makes sense. I got it during a heatwave, couldn't wear it. But if you're looking for a decent fall weather t-shirt, well worth the grab.
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Reviewed in the United States on August 28, 2025

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