SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Lee King
Lowell, US
★★★★★ 5
Great chew toy
My dogs love this toy and we still have it a month later. That’s impressive since they are aggressive chewers.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 18, 2026
A
Verified Purchase
Amazonmaureen Customer
Carnegie, US
★★★★★ 2
Not as durable as they would want you to believe.
This was an easy demolish for my aggressive chewer!! Got this for my Rudy for Christmas!! Didn’t last long.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 22, 2026
K
Verified Purchase
Kaitlyn
Port Orchard, US
★★★★★ 5
Great buy
My dogs absolute favorite! Super durable and keeps him busy forever. The squeaker is fun but it’s nice because it’s not an easy squeak so the annoying part of it is actually tolerable. The size was perfect for my 100+lb German Shepard. I’d buy 100 more once he dominates this one.
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Reviewed in the United States on January 29, 2026
D
Verified Purchase
Dana Hickey
Phoenix, US
★★★★★ 5
Defiantly works for aggressive chewers!
This is awesome! My husband just knew our dozer would tear it up into pieces and he hasn't . It has lasted so far with our aggressive chewer! Will buy it again!
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Reviewed in the United States on February 28, 2026
B
Verified Purchase
Banjo Lee
Cuba, US
★★★★★ 5
My Dog Approves of this Toy for Agressive Chewers
My dog is a mix of a Husky and a Pit Bull. She needs to chew toys, but they usually don't last long. This one seems to be an exception. She took to it right away, and it's still in one piece pi. I assume that the bacon flavor or scent is what keeps her coming back to this toy. This one seems to be her favorite so far.
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Reviewed in the United States on January 13, 2026

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