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Description
Eat Their Lunch: Winning Customers Away from Your CompetitionThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: * ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. * understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. * developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.Binding Type: Hardcover
Publisher: Portfolio
Published: 11/06/2018
ISBN: 9780525537625
Pages: 240
Weight: 0.90lbs
Size: 9.20h x 6.20w x 0.90d
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Tough
Color: Medium size (5.9")
So far my dog hasn’t destroyed it! And it’s been a month. So I call that a win. Plus he loves it.
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Reviewed in the United States on May 26, 2026
★★★★★ 5
INDESTRUCTIBLE!
Our lab chews through every “indestructible” toy within a few hours. This ball is amazing! He has not been able to destroy this toy! Highly recommend for your most aggressive chewer!
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Reviewed in the United States on March 26, 2026
★★★★★ 5
Our dog is very happy with this ball!
Our lab is an aggressive chewer and LOVES his toys. I was looking for a chew toy that had a different shape than a regular ball or Kong and saw this. Our dog LOVES this toy because he can chew it when he wants to be alone and it keeps him entertained (especially when stuffed with food). He also plays "catch" with us by rolling the ball toward us with his nose. So far there is no indication that he is damaging it so I'm very pleased with the durability.
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Bouncy and firm
Lasted a day so far! I'm hopeful it'll last at least a week. Light enough to bounce compared to her Kong ball.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Thus is Great
They so far are indestructible in the jaws of my two large German Shepards.
To be fair, this is NOT a ball to toss because it seems to be more in the cannonball family than in the soft dog toy world.
Each of my pups love their Monster K9 balls but when they drop it on our hardwood floors, the whole household knows where they are.
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Reviewed in the United States on April 24, 2026
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