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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior. We
"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.Binding Type: Paperback
Publisher: Penguin Books
Published: 03/06/2018
ISBN: 9780735222847
Pages: 368
Weight: 0.70lbs
Size: 8.20h x 5.50w x 0.90d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
The really work!
Bought these or a friend with severely dry cracked feet. The change was significant and immediate. They wore them around the house for a day and that night they could already feel the difference.
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Reviewed in the United States on January 12, 2026
★★★★★ 5
Fabulously bizarre and effective
These silicone socks have to be the strangest item I have ever ordered from Amazon. However strange they are, I was pleasantly surprised with them.
My order came with two pairs, and I took one pair out to wash before use. I laughed at handling them then because they were a cross between hospital socks and leftover mannequin skin…trippy.
The socks dried fast, so I put on foot lotion and put the socks on. The socks are beige skin tones that cover the entire foot up to the ankle, basically booties.
The silicone is very soft and makes putting on and taking off the socks easy. They are also surprisingly easy to walk around in because the bottoms have grips, again, like hospital socks. I walked on tile, hardwood, and carpet with no slipping. The booties also stayed in place with no issues.
I was concerned my feet would sweat, but that didn't happen. I was able to wear them for 3 hours without sweaty feet.
When I took them off, my feet were a lot more soft than before or if I had used regular socks. For reference, my feet are not terrible, but the skin around my toes is dry and peeling from my picking(gross, I know).
The socks I got are a size large, which worried me because they are big, but the site said for my shoe size (9) that's what I should order, and they were right. They are the perfect size and stretchy for room.
I can't believe how cool and well-thought-out these socks are, on top of working. Honestly, these are among the top 20 favorite items I've ordered from Amazon. They may look incredibly strange, and they are, but they work wonders.
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Reviewed in the United States on June 5, 2025
★★★★★ 3
Not well made
I have used these for 2 weeks now and one of them has a hole in the sole...
I won't ever buy them again
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Reviewed in the United States on July 15, 2025
★★★★★ 5
So excited for results, feels like it’s working!
Size: Medium, Unit Count: 4
First time trying them right now as delivered today. Originally thought was supposed to wear all night but glad to find out 30 minutes just because my dog sleeps on my feet over my sheets! These silicone socks feel great and I trim my toe nails short enough they seem very durable and unlikely to rip like the pic review shows. I am confident my feet and heels will much smoother after first time wearing! I do have acrylic nails so I will be careful
Putting the silicone socks on and off. Just as easy as the video the spread the lotion inside the socks and rub it around, mess free!!
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Actually, better than I expected!
Size: Medium, Unit Count: 4
These are better than what I was expecting based on the reviews. I do put them on carefully because someone said you can’t tear them so I’m careful putting them on, but they almost don’t feel like you’re wearing anything as long as you don’t put them too tight on your toes. I can put lotion on my feet and I know it has to soak in because there’s no place else for it to go like socks or my bed.
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Reviewed in the United States on April 20, 2026