Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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Becky
Houston, US
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Dogs love them and long lasting
Size: Large, Style: Wishbone/Dental
My dogs love these chew toys and they have lasted nearly 2 months and they still have plenty of chew left to them.
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chase
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The only chew toy that has actualy held up...for well over 2 years!
Size: Medium, Style: 4 Pack, Size: Medium, Style: 4 Pack
These things are amazing! They last forever even with dogs that can destroy nearly everything else in mins! I ordered these as a doggie Xmas gift over TWO YEARS AGO, and they are still pretty much fully intact! They chew on them all the time, too!(see pics; that's over two years of steady use!) I only got the one 4 pack, and have 4 dogs, too! Since making them so well does kind of reduce my ability to buy many more from them, I feel I should at least let people know they really are crazy durable and dogs love them! I will prob buy another 4 pack soon, just so they are easier to find(end up under couches,etc). Def a good buy!!!!
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Marie Phillips
Los Angeles, US
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Built for heavy chewers and actually holds up
Size: Medium, Style: Fishbone/Wishbone
This chew toy is a total win for heavy chewers and has held up really well compared to so many others we’ve tried. It keeps dogs busy for long stretches and they stay genuinely interested in it instead of destroying it in minutes. The shape makes it easy for them to grip and chew comfortably, which adds to how much they use it. The durability is the real standout here, making it one of those rare toys that actually earns a repurchase. The material feels sturdy, it’s easy to clean, and there’s no noticeable odor, which is always a plus.
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My dogs absolutely love these! I bought them at a great price! They have lasted my dogs over a year! I have a full pitbull, pit/lab, pit/boxer, and a pit/mastiff. So needless to say they pass the power jaw test. They look just like the pictures and they are pretty light weight!
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Benebone is fantastic for heavy chewers and busy, adolescent pups!
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This little multi-pack is cost-effective in a few ways, super durable and effective, and I'll definitely be purchasing the multi-pack again. We discovered these about a year ago and have been buying them ever since. I'm just now getting around to reviewing them because they're that good, plus I love that the company is family-owned. Four "bones" lasts a little over a month for a power chewer, which is a bargain! You get 4 medium size "bones" for the retail price of 2. These smell delicious to dogs but humans can detect the odor, which is so nice. They are incredibly durable, but somehow also not too hard for a power chewer, and they keep pup from chewing on books and other items that we don't wanted chewed to bits. Heavy chewers (and their people!) love these and the variety of shapes means we can swap them out in rotation and keep pup's interest going for a few weeks. Wait until your pup has all of their adult teeth, as they are a little too hard for teething. And for super power chewers, watch out for the fish shaped chew, as this one seems to allow larger pieces to be chewed off the fish head "corners" more easily due to the relative thinness of the shape at that point when compared to the other 3 shapes. Keep an eye on how much your power chewer is taking off of these "bones" (little tiny pieces do get chewed off) and toss them (or recycle with Benebone!) when your dog is able to chew off more than a crumb size piece. Hooray for Benebone! Hooray for family-owned businesses! We'll be back for more!
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