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Description
North: Extracts From Visual Identities - HardcoverThe world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill free, plain
- The world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill-free, plain speaking, visual directness. It's almost as if North is a well-kept secret. Yet the group has a devoted worldwide following, and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities.
- North's work is the product of sharp-brained research, high-end craft and precise visual expression. And as can be seen in the pages of this book, the studio's first monograph, the result is a rich crop of brand identities, packaging, exhibitions, books, posters and logos. It includes work for Tate, Southbank, Munch (Oslo), Co-op, Barbican, Samsung, Meta, Science Museum, The Royal Mint and M+ (Hong Kong). On the grounds that graphic design is required to 'speak for itself', the book dispenses with descriptive or biographical texts. Instead, the reader is engaged by more than 300 pages of articulate and eloquent visual expression, arranged in a rigorously planned mix of photography, typography, layout and colour.
Pages: 304
Published: 2024
Size (cm): 30 x 23
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Just buy them! Incredibly bright and look cool!
Color: Yellow & Spot Flood Combo
Installed in the "ditch lights" position on my Polaris RZR 800 and use them for headlights. My stock headlights may as well be off, you can't even begin to see them in the amber light. These lights are the real deal. When I turn them off I feel like I can't see anything with the dim stock headlights. Great value. The triangle lights also look very cool.
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Reviewed in the United States on July 14, 2023
★★★★★ 5
fast delivery
Color: Yellow & Spot Flood Combo
great product
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Reviewed in the United States on November 4, 2025
★★★★★ 3
Over heated
Color: Yellow & Spot Flood Combo, Color: Yellow & Spot Flood Combo
Over heated after only a few uses. Other wise great
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Reviewed in the United States on March 12, 2024
★★★★★ 5
These are BRIGHT
Color: Yellow & Spot Flood Combo, Color: Yellow & Spot Flood Combo
These are dang BRIGHT! Let’s see how they hold up over time. Using them as Ditch/Spot lights and are great. I had to buy some spade connectors to complete the install but other than that it’s easy to complete the install. I had some brackets from another company to complete my install so the fit looks great.
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Reviewed in the United States on October 17, 2022
★★★★★ 4
Easty to install, amazing brightness, not gret quality....
Color: Yellow & Spot Flood Combo, Color: Yellow & Spot Flood Combo
**Update**
Changed from 3 to 4 stars
I contacted the seller in regards to the deffective light. They were amazing and sent a replacement immediately. Great communication and customer service, so far so good, if it happens again I will update the review.
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I loved these lights; they were super easy to install and had great brightness; unfortunately, after 6 months, water started to get inside, and now they don't work anymore; it's a shame... I sent an email to customer service, and I'm still waiting for their response. If anything I'll update this review. If it wasn't for that, I would have given them 5 stars.
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Reviewed in the United States on November 20, 2023