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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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4.2 ★★★★★
Based on 11 reviews
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Product Reviews
★★★★★ 3
Ugly
Color: 01 - Light Grey
The light blue color looks like a hospital gown. Keeps cool but I don't think I can bear looking at it.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Cooling pillowcase
Color: 01 - Light Grey
These cooling pillowcases are fabulous. I just have one complaint they snap at the end instead of having a zipper, which could be uncomfortable if you’re laying on that snap. Also, it’s very hard to unfasten.
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Reviewed in the United States on December 5, 2025
★★★★★ 5
Comfy and cooling pillow cases for sleeping
Color: 01 - Light Grey, Color: 01 - Light Grey
Cooling cover for my pillow, great quality and super soft. Helps with my sleep. Have eye mask as a gift too. Highly recommended.
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Reviewed in the United States on December 28, 2025
★★★★★ 5
Comfortable and stays cool
Color: White-cooling Basic, Size: Queen(Pack of 1)
Great pillow. When i opened it, i noticed a strange smell, i assumed its the smell of whatever they use to make the pillow stay cool. You have to fluff it for a good amount of time to make sure the cooling agent spreads well in the foam. Is what i assumed atleast. Its a perfect amount of softness for me. Pair it with some bamboo pillow cases and you got a good night of sleep
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Reviewed in the United States on May 9, 2026
★★★★★ 5
BEST, MOST COMFORTABLE PILLOWS EVER!
Color: White-cooling Basic, Size: Queen(Pack of 2)
I've used others.BEST PILLOWS EVER! Firm, cooling and supportive. LOVE THESE!
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Reviewed in the United States on May 28, 2026