SKU: 70991728218

Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business

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Growth IQ: Get Smarter about the Choices That Will Make or Break Your BusinessA WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple but easily misunderstood paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these

A WALL STREET JOURNAL BESTSELLER

Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.

Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.

Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance:

* Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.

* Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.

* Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.

Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Binding Type: Hardcover
Publisher: Portfolio
Published: 08/14/2018
ISBN: 9780525534402
Pages: 352
Weight: 1.20lbs
Size: 8.90h x 6.40w x 1.30d
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SKU: 70991728218

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4.7 ★★★★★
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L.O. Loverun
Bozeman, US
★★★★★ 1
The warnings on the box say it's dangerous, the product page said it was safe.
Besides being much smaller than expected, this is from the box: + It's important to select the proper size & type of chew for your dog's age, weight & chewing strength. - "The Amazon page says it's 'Safe for All Dog Sizes.'" + Always supervise the use of all chews & toys - "The Amazon page says 'a safe alternative to edible chews when you can’t be home.'" + Product is not intended to be eaten or ingested. If you think your dog swallowed a piece, take the product away and contact your veterinarian. - "The Amazon page says it 'provides a safer alternative to real sticks. Safe non-toxic. A safe alternative to edible chews when you can’t be home." I've been disappointed by Amazon purchases before, but this is the first negative review I've written because this thing seems dangerous for dogs. I would report it to Amazon, but I can't figure out how.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 26, 2022
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Bob
Draper, US
★★★★★ 3
It's not for aggressive chewers.
Flavor Name: Peanut Butter, Size: Large
The bone looks solid except for the brown strip wrapped around it. My dog chewed a piece of it off and tried to swallow them. I had to pull two strips of hard plastic out of his mouth. I threw the bone away.
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Reviewed in the United States on February 2, 2026
S
Verified Purchase
Skylar
Lowell, US
★★★★★ 5
Great for big dogs
Flavor Name: Peanut Butter, Size: Large
My dog loves it great quality and you can clean it easily
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 1, 2025
R
Verified Purchase
Rafael Pacheco
Alexandria, US
★★★★★ 5
Seemed to be flavorful
This toy started off strong. Could smell the chicken stock. by the next day the bone was destroyed. I am not going to say the product was weak, but my 60 lb. pit is a lot stronger, I guess. The material did not make a mess as far as I know, unless my dog just inhaled all of the tiny pieces
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Reviewed in the United States on February 27, 2025
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Ellie
Lowell, US
★★★★★ 5
If you have a chewer - This is the bone for you!
I have purchased this bone three times and thought it was about time I wrote a review. My dog is a chewer - No matter how tough the toy claims to be, he rips it apart in minutes. And although he has a few hard bones, he prefers the toys he can damage. I received this bone as a gift and expected it to be another one that would fall into the pile of rarely touched bones. But this is the bone that he grabs almost every day. I honestly don't know what makes this bone different, but he loves it! It holds up to heavy duty chewing no matter how much he chews it. It holds its shape and (apparently) its flavor. Little bits do break off and it shows wear over time, but it is very long lasting. Added bonus - As a dog parent, I love that it has no smell and it never gets wet/sticky/gross.
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Reviewed in the United States on May 17, 2025

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