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Description
Brand Is Destiny: The Ultimate Bottom LineWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value based healthcare Political correctness is
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
- Sears went from leader to loser
- IBM's revenues shrank 19 quarters in a row
- Apple's new spaceship HQ will kill its brand
- Unions impede the success of value-based healthcare
- Political correctness is a brand-killer
- Beauty is not in the eye of the beholder
- Trump almost lost the election
- Super Bowl advertising is a total waste of money
- Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Binding Type: Paperback
Publisher: MHR Enterprises
Published: 02/07/2017
ISBN: 9780974501741
Pages: 198
Weight: 0.60lbs
Size: 9.02h x 5.98w x 0.42d
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