SKU: 72007288977

Causal Inference in Python

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Causal Inference in PythonHow many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for

How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference.In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods like randomized control trials (A/B tests), linear regression, propensity score, synthetic controls, and difference-in-differences. Each method is accompanied an application in the industry to serve as a grounding example.With this book, you will:
Learn how to use basic concepts of causal inference
Frame a business problem as a causal inference problem
Understand how bias gets in the way of causal inference
Learn how causal effects can differ from person to person
Use repeated observations of the same customers across time to adjust for biases
Understand how causal effects differ across geographic locations
Examine noncompliance bias and effect dilution
About the AuthorMatheus Facure is an Economist and Senior Data Scientist at Nubank, the biggest FinTech company outside Asia. His has successfully applied causal inference in a wide range of business scenarios, from automated and real time interest and credit decision making, to cross sell emails and optimizing marketing budgets. He is also author of Causal Inference for the Brave and True, a popular book which aims at making causal inference mainstream in a light-hearted, yet rigorous way.

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SKU: 72007288977

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London07jemar
Lowell, US
★★★★★ 4
All eyes on you!
Color: DR2GDNHN, Color: DR2GDNHN
I didn't love this wig straight out of the box but after trimming the wig to frame my face and brushing out the curls (I love big hair), I absolutely fell in love with this unit. I've received so many compliments. Wig does tangle but after applying product the curl pattern returns. Will definitely purchase again!
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Reviewed in the United States on August 7, 2024
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Donna Jaye
Cuba, US
★★★★★ 5
Gorgeous wig, big head friendly
Color: 1B Off Black
I loved this wig, I have a huge head and have to return now wigs I buy. But this was a keeper, it's synthetic so don't go crazy expecting human hair realness. In the sense that it will tangle in the nape. I detailed and then cut off the undesirables. But for the prize, it worked as half wig with a headband. For the price you can't beat it. I gelled the front alittle and I looked like Selena. Lol if you know the reference then you know. But it looked great with a headband. I wore it on vacation it wasn't too hot, it wasn't exactly cool either. But it was good. For the price I'm buying a few more in other colors. I didn't make it a ponytail yet but that up next.
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Reviewed in the United States on June 12, 2023
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Cathy Matthews
Massapequa, US
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Good quality
Color: 1B Off Black
Good quality. Covers whole head
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Reviewed in the United States on July 8, 2025
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Kiara
Lake Worth, US
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Decent for the price
Color: 2 Dark Brown, Color: 2 Dark Brown
Bought the color 2 thinking it would be brown but it’s almost Black (my own ignorance). I saw a YT vid by Kie Rashon where she sort of left the front of her hair out so I was hoping to do the same but it’s too dark for my hair (you can’t tell in the pics). I would recommend checking Kie out on YT for more details. I do like it though so I will probably give this one to my sister and reorder a different color. Wish they provided pics of how the wig in other colors look. Edit: So I repurchased this piece in DR Hazelnut Brown (the lighter color). I took some leave out in the front so please note that’s my hairline, not the wig’s. It blended well with my hair color. My texture is a little curlier but I just did a braid out on the front to help it blend. Wig tangles very easily. I’m going to experiment with co-washing to see if that reverts it to its origami condition.
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low low
West Palm Beach, US
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Really Cute!!
Color: DR HAZELNUT BROWN
Really cute! Its synthetic but its lightweight and good quality for synthetic. Wont last more than a few weeks (if taken care of) but its really cute!! Got so many compliments on it
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Reviewed in the United States on May 15, 2025

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